The moderating effects of mobile shopping platform quality on the relationship among perceived usefulness, Ease of use and use attitude

Abstract

          Under the COVID-19 crisis, electronic commerce encourages people to seek convenience in online shopping. This allows consumers to shop at home and enjoy a return or exchange service. by the process that the company Collaborate with retailers to enable consumers to pay on delivery. Pick up at home or nearby convenience stores It is now becoming essential to boost platform performance by improving the design for the users of the application. This research focuses on the relationship between the perceived benefit. Ease of use, usability attitude and relaxed effect of mobile shopping platform quality model for online shopping service providers. Research results show that the two variables are cognitive abilities. and ease of use There was a significant impact on attitudes to use in this research. The quality improvement effect of two mobile shopping platforms, namely system quality and service quality, are important. through this research There is a better understanding of the relationship between perceived benefits. ease of use usage attitude and the quality model of the mobile shopping platform, the analysis and results are expected to be used as a useful reference for online shopping platform managers to improve overall performance.