An empirical study of passengers’ technological readiness influencing Sawasdee by AOT application usage

Abstract

          This research has two main aims. The first objective is to study passengers' technology readiness influencing SAWASDEE by AOT application usage. The second objective is to analyze the relationship of factors influencing SAWASDEE by AOT application usage. The survey instrument were conducted by 400 Thai passengers who had traveled by air at Suvarnabhumi Airport. The data are analyzed by frequency, mean, percentage, standard deviation, and binary logistic regression analysis.

          The empirical findings confirm that the three proposed factors of passengers' technology readiness which are labelled as optimism, innovativeness, and discomfort have relation with passengers' technology readiness influencing SAWASDEE by AOT application usage. While insecurity has no relation with passengers’ technology readiness influencing SAWASDEE by AOT application usage. According to the result of the binary logistic regression analysis reveals that the model can predict 90.8% correctly.