The potential development and analysis of marketing costs of products and services of Mae Win Sub-district, Mae Wang district, Chiang Mai province

Abstract

         Research on potential development approaches and analysis of marketing costs of products and services in the Mae Win community, Mae Wang District, Chiang Mai Province. The objectives of this research were 1) to analyze the real cost of products of Mae Win Sub-district, Mae Wang District, Chiang Mai Province 2) to study the market potential development of products in Mae Win Sub-district, Mae Wang District, Chiang Mai Province. The methodology of this research is a participatory research of products and services of the Huay E-Kang community, Mae Win Sub-district. The data collection was to collect 30 sets of questionnaires from the people in Huay E-Kang community and the use of semi-structured interview guideline with 9 representatives from this community.

          The research findings revealed that the members of local products put their attention to the real cost of Huai Lang Lang natural dyed textile products. However, the pricing has not been calculated based on the actual cost. The results from the study of the market potential development of Huai Yi Lang natural dyed woven fabric, it was found that the marketing mix factors of Huai Yi Lang community products needed to develop market potential in all areas.