The relationship between perceptions, impacts, benefits and environments influencing the performance of tourism businesses in the Old city tourism development area.

Abstract

          The purpose of this research was to study the relationship between perceptions, impacts, benefits, and the environment influencing the performance of tourism businesses in the Old City Tourism Development Area. The sample was 100 people in Nan, Phayao, Phrae, and Uttaradit areas in each province, a total of 400 people. Data were collected by using a questionnaire, data analysis using SPSS for windows program, and in-depth interviews with 10 entrepreneurs per province, totaling 40 people.

           The results showed that the perception of the policy of the old town tourism development area was at a low average level. The opinions on impacts and benefits in the Old Town Living Tourism Development Area were averaged at a moderate level. hypothesis test results It was found that the people in the Old City Development Area had different perceptions of the policy at the significance level of 0.05. There are different opinions on the impact and benefits on the performance of tourism business in the Old City Development Area in terms of finance. tourism at the significance level of 0.05, but did not differ in process. learning development Environmental factors in the area of ​​tourism development in the living old town influence the impact and benefits on tourism operators. It was found that there were differences in economy and labor. society and culture at significance 0.05 but not different in terms of security and safety Environment and Hygiene in-depth interview results It was found that the interviewees wanted to be aware of the clear policies including the environmental impacts and benefits from the implementation of the development of the Living Old City.