Factors affecting the decision to study in the bachelor of business administration program hospitality industry management Kasetsart university Suphanburi campus establishment project

Abstract

          This research aims to study the factors affecting the decision to study in the Bachelor of Business Administration program. Hospitality Industry Management Kasetsart University Suphanburi Campus Establishment Project. The population and research groups are: Kasetsart University students Project to establish Suphanburi Campus, academic year 2022, 243 people. The research tool was a questionnaire. The confidence value was 0.976. The statistics used in the data analysis were frequency, percentage, mean and standard deviation.

          The results showed that Factors affecting the decision to study in the Bachelor of Business Administration program Service Industry Management, Kasetsart University, Suphanburi Campus Establishment Project the overall level is at a high level. When considering each aspect it was found that it was at a high level in all aspects. Sorted by average from highest to lowest as follows: 1. Image ( = 3.77, S.D. = 0.75) 2. Curriculum aspect ( = 3.70, S.D. = 0.86)  3. Management administration ( = 3.70, S.D. = 0.87) 4. Teaching and learning management ( = 3.69, S.D. = 0.85) 5. Public relations ( = 3.67, S.D. = 0.98)  6. Instructor aspect ( = 3.65, S.D. = 0.82) 7. Technology and teaching equipment ( = 3.55, S.D. = 0.99)