The success factors of beauty pageant : Thailand context

Abstract

          This phenomenological qualitative research aimed to study the role of beauty queen in Thai society. The data collecting was sought by the documents related as well as in-depth interviews conducted with the winner of the beauty pageant. The content analysis was employed to analyze the data.

          The result of this research found that: 1) factors of learning as follows: personality, basic learning skills, learning and Innovation skills, information skills, cognitive skills and communication. 2) factors of self diagnosis as follows: personality, individuality, shape or proportion, character, talented, background and participate in various events. 3) factors of goal as follows: goal setting, intently and impulsion. 4) factors of finding appropriate resources as follows: cosmetics clothes accessory and shoes. 5) factors of recruit of other people as follows: makeup artist and hair stylist, personality trainer, chaperone, family members, mass media and big fan. 6) factors of strickability and preserverance as follows: attempt to internal personality development, attempt to external personality development develop self-discipline and practice or training.