Model management for the growth of cosmetic products business in Thailand

Abstract

           The objective of this research; 1. to study factors influencing management for the growth of business cosmetic products in Thailand 2. develop the model of the management for the growth business cosmetic products in Thailand and 3) assess the appropriateness and capability of the business cosmetic products in Thailand. This research was mixed research by quantitative research using stratified random sampling from a population of 42,958 places by determining the sample size according to the criteria of Hare et al. The total sample population was 540 placesand experts. The instrument used for data collection was a questionnaire. The statistics used in this research were percentage, mean, standard deviation and structural equation model analysis by Lisrel program.

         Major Findings;1.Factors operational performance the growth businesses cosmetic products in Thailandof Human resource management, Marketing Management, Service Management and Loyalty Management in Thailand 2. Human resource management, Marketing Management, Service Management and Loyalty Management,and 3. The model managementfor the growth of business cosmetic products in Thailand, linked toHuman resource management, Marketing Management, Service Management and Loyalty Management.