3Cs marketing strategy to increase repeat service in modern families from the Golden Jubilee museum of agriculture office (Public Organization)

Abstract

          Agri-tourism is an important form of tourism in Thailand, attracting many tourists, promoting Thailand as an agricultural country, and providing direct income to farmers in tourist areas. However, the spread of Covid-19 has affected the entire tourism industry and changed the behavior of people in society towards a new normal, with the new generation of families immersed in online social media and technology, which has negatively affected learning development. Therefore, agritourism is a form of tourism that enables this group to learn about the culture and lifestyle of Thai farmers based on the philosophy of sufficiency economy, so that they can effectively apply this knowledge and ideas in their future lives. This has prompted the Golden Jubilee Agricultural Museum Office (a public organization) to adapt its operation to be one of the agricultural tourism offerings that people think about. To gain a competitive advantage by following the 3Cs marketing strategy through the gaps between companies, customers and competitors, it is necessary to present strong points in products and services by organizing various activities that anyone interested can participate in at an affordable price, including an accessible location. However, the advertising strategy needs to be improved, especially the online communication channels that help to reach the new generation of families and promote and publicize various news to be perceived effectively.