Marketing communication of small and medium enterprises (SME) entrepreneurs in Kanchanaburi province

Abstract

          The objectives of this research article are 1. to study opinions on marketing communications of direct and small enterprise operators (SME) Kanchanaburi committee members 2.toexpress opinions on marketing communications of SME operators. Small and Medium Enterprises (SME) The power of Kanchanaburi 3.To study the opinions regarding marketing communications of small and medium enterprises (SME) operators in Kanchanaburi Province. 4. To study and compare strategies for promoting and developing (SME) classified by personal factors. of small and medium enterprise operators (SME) in Kanchanaburi Province 5.To study and compare marketing communications. Classified according to personal factors of small and medium sized enterprise operators (SME) in Kanchanaburi Province according to personal suitability is a quantitative research sample and 400 small and medium enterprises with trends in Kanchanaburi. Use a questionnaire to collect data. Statistics used in the analysis are frequency, percentage, mean, and standard deviation. Opinions were compared with statistical tests (t -test) and (F -test) and testing of pairwise differences using the Scheffe method.

          The research results found that 1) opinions about marketing communications of small and medium sized enterprise operators (SME) in Kanchanaburi Province found that Comments on marketing communications overall, it was at a moderate level (X=3.47, S.D.= .136) 2) Comparison of opinions regarding marketing communications of small and medium-sized enterprises (SME) entrepreneurs in Kanchanaburi Province, including all 7 areas, was found. that gender, age, education, monthly income is different, affecting opinions about marketing communications differently, with statistical significance at the level0.05.