Attitudes and satisfaction of tourists visiting Wat Tako Phra Nakhon Si Ayutthaya province

Abstract

          This study investigated the attitudes of tourists when visiting Wat Takho in Phra Nakhon Si Ayutthaya province and to assess the satisfaction levels of tourists using various services at Wat Takho. The study sample consists of tourists who visit Wat Takho in Phra Nakhon Si Ayutthaya province. A total of 400 questionnaires were used in the research.           The research findings indicate that the majority of the respondents are male, and there are more males than females. The respondents' ages range from 21 to 30 years, with their educational levels being at the bachelor's degree or equivalent level. Most of the respondents are private sector employees, and the majority of tourists have an average monthly income of 10,001-20,000 Baht. The study results reveal that the factors related to tourists' attitudes toward Wat Takho in Phra Nakhon Si Ayutthaya province are predominantly positive, and the satisfaction levels of tourists visiting Wat Takho in Phra Nakhon Si Ayutthaya province are relatively high. The hypothesis testing results show that gender, age, educational level, occupation, and average monthly income differ significantly in their impact on tourists' attitudes and satisfaction levels, with a significant positive correlation at a high level.