Marketing factors of the new style of tourism, "Glamping" style

Abstract

          The objectives of this research study are to (1) study the behavior of Thai tourists who travel on glamping trips (2) study the motivations of Thai tourists who travel on glamping trips (3) analyze factors. Marketing mix (4Cs) in glamping format This is a quantitative research with a sample group of 400 Thai tourists traveling on a glamping trip. Convenience sampling was used within tourist attractions and a questionnaire was used as a tool to collect data from the analysis. Information obtained from questionnaire responses found that the majority of Thai tourists who go on glamping tours are female, between 21-30 years old, single, currently studying for a bachelor's degree, are students, and have a low average monthly income. More than or equal to 15,000 baht, with the motivation for the push factor at a high level ( x̄= 4.35), the need to relax on holidays the most ( x̄= 4.70), the motivation for the attract factor at the high level ( x̄= 4.55) with excellent employee service and customer care ( x̄= 4.64). When comparing the differences in motivation, it was found that the attraction factor had a higher average value than the vegetable factor. And the marketing mix factor 4cs found that the factor in consumer wants (Consumer Wants and Needs) is the most ( x̄= 4.47) in the communication area. (Communication) ( x̄= 4.46), Convenience to Buy ( x̄= 4.43), Consumer's Cost to Satisfy ( x̄= 4.39), respectively.