Factors affecting decision to use business services food delivery through application group consumers in Bangkok

Abstract

          The objective of this research was to study the factors affecting decisions to use business services food delivery through application of group consumers in Bangkok. The sample group used in the research was population group that uses business services food delivery through applications in Bangkok were 400 people of questionnaire was used as instrument to collect data. The Statistics used for data analysis including Percentage, Frequency, Mean, Standard Deviation, One-way ANOVA and LSD (Fisher's least – significant difference) paired differences and Multiple regression Linear Regression by Enter. The results of the research showed that 1) The level of opinion on the 5A marketing strategy factors were at a high level and the level of opinion on decision to use business services food delivery through application of group consumers in Bangkok were at a high level of opinion, 2) The hypothesis testing results found that the decisions to use business services food delivery through application of group consumers in Bangkok the gender, age, education, occupation and monthly income there are decision was made to use business services food delivery through application with different statistically significant different at .01 level, 3) The hypothesis testing results found that the 5A marketing strategy factors affect the decisions to use business services food delivery through application of group consumers in Bangkok statistically significant at .01 level. The 5A marketing strategy factors can explain the level decisions to use business services food delivery through application of group consumers in Bangkok 89.2%