The influence of causal factor effecting Japan’s imported product purchase intention case study : Japanese Style drug store

Abstract

          The purpose of this research is 1. To study the behavior of purchasing purchase product in Japanese style drug store 2. To study the opinions level of product knowledge, product country of origin image, product involvement product information search intention and purchase intention 3. To study the influence of product knowledge, product country of origin image, product involvement product information search intention effecting purchase intention. Data was generated by percentage, mean, and standard deviation and tested the hypothesis by examining the structural equation model with Smart PLS 4.0. The results showed that product knowledge, product country of origin image, and product involvement has a positive influence on product information search intention. And product involvement also has a positive influence on purchase intention significantly at level the 0.01. Additionally, product information search intention has a positive influence on purchase intention significantly at the level 0.05. However, there is no significantly level of positive influence from product knowledge and product country of origin image on purchase intention.