Marketing strategies for deciding to being NON-LIYE insurance agent of a general insurance companies in Bangkok.

Abstract

          The objective of this research was 1. To investigate the marketing influencing the decision to being a sales representative for general insurance 2. To study the decision to become a general insurance sales representative 3.to comparative deciding to become a sales agent for casualty insurance Classified by demographic characteristic. 4. To investigate the marketing influencing the decision to being a sales representative for general insurance in Bangkok data was gathered from s sample of 400 people statistics used in data analysis include percentage, frequency, mean, and standard deviation. Test the hypothesis using the variance test F-test by finding the difference between the ANOVA analysis and compare differences by pair using LSD. Test the degree of relationship between marketing strategies that affect the decision to sell non-life insurance using Multiple Regression Analysis. The study’s findings 1. Marketing strategies that influence opinions about general insurance are at a high level. 2) Deciding to become a non-life insurance sales representative There are opinions at a high level. 3. demographic characteristics of gender, age, education, occupation, and income influence the decision to become a general insurance sales representative. It was found that gender, age, education, occupation, and income influence the decision to become a general insurance sales representative. no different and 4. Marketing strategies affect the decision to become a non-life insurance sales agent for those with insurance sales licenses in Bangkok. Statistically significant at the .01 level by marketing strategies in all 5 sides, aware, appeal, ask, act, advocate can explain the change in the decision to become a non-life insurance sales representative of insurance sales licensees in Bangkok at 7.70 percent, with statistical significance at the .01 level.