Hybrid Meeting Model to Enhance Administrative Efficiency at Kamphaeng Saen Campus Office, Kasetsart University

Abstract

This research aimed to 1) examine the levels of technology acceptance, user satisfaction, communication effectiveness, and administrative efficiency at the Kamphaeng Saen Campus Office, Kasetsart University, and 2) investigate the influence of technology acceptance, user satisfaction, and communication effectiveness on administrative efficiency at the Kamphaeng Saen Campus Office, Kasetsart University. This quantitative research employed questionnaires as data collection instruments. The study population consisted of all 34 division directors and department heads. Data analysis was conducted using frequency distribution, percentage, mean, standard deviation, t-test and multiple regression analysis. The findings revealed that the population's opinion levels regarding technology acceptance, communication effectiveness, and administrative efficiency were high, while user satisfaction was at a moderate level. Hypothesis testing indicated that technology acceptance, user satisfaction, and communication effectiveness had positive influences on administrative efficiency at the Kamphaeng Saen Campus Office, Kasetsart University, with statistical significance at 0.05 and 0.01 levels. The findings can be applied for academic and management purposes, such as establishing concrete policies to support hybrid meeting systems and implementing continuous system evaluation and improvement to align with user requirements and technological changes.