The Characteristics, Knowledge and Specialization Leading to Business Success of the Generation Z Entrepreneurs

Abstract

The purpose of this research were to 1) study the linear structural relationship model for critical success factors of entrepreneurial of the generation Z, and 2) examine the consistency in relationship model of causal factors of developed results with empirical data. The quantitative data were collected by using a questionnaire from entrepreneurial of the generation Z who were 300 participants. That data were analyzed by means of content and using descriptive statistics methods, including frequency, percentage, mean, standard deviation, Pearson correlation coefficient, and structural equation modeling. The results of study were as follows: 1) The characteristics of entrepreneurial positive directly affected knowledge and specialization, and business success of entrepreneurial in low level at the statistical significance. 2) The knowledge and specialization of entrepreneurial positive directly affected business success of entrepreneurial in high level at the statistical significance. 3) The characteristics of entrepreneurial positive indirectly affected business success through knowledge and specialization. The index of the consistency in structural relationship model were x²= 62.13, df = 53, x²/df = 1.239, P-value = 0.101, RMSEA = 0.025, GFI = 0.950, AGFI = 0.930