Vol. 8 No. 3 (2025): Volume 8 Issue 3 (2025): May - June 2025

Published: 2025-06-27

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บทความวิจัย (Research article)

• Factors Influencing Consumer Purchase Intention in Live Streaming Sales Environment in Hebei, China

  Gao Yunpeng, Kanokros Sudprapa

  1-22

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• The Development and Communication Characteristics of WeChat Official Accounts in China

  Deng Haibei, Wang Keran

  23-41

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• DEVELOPING ONLINE CHINESE CLASS PLATFORM FOR FOREIGNER RESIDING IN THAILAND UTILIZING TPACK MODEL

  Ma Junshan, Wang Yin

  42-63

  • PDf

• The Impact of Online Teaching Model on Learning Effectiveness of High School Students in Chongqing

  Yinchao Li, Karuna Limprasert

  64-90

  • PDf

• The Influence on the Image of Brand’s Country-of-origin on the Consumer’s Purchase Intention in Buying Mobile Phone

  Ma Junshan, Wang Yin, Supartcha Deesawai

  91-110

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• The Influencing Factors of Chinese Consumers’ Purchase Intention on Thai Hom Mali Rice

  Ren Chunhui, Noppawan Wisedsind

  111-145

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• The Purchase Intention of Real Estate towards Chinese in Kunming During Global Corona Virus Disease 2019 Crisis and Policy Adjustment

  Haohan Ma, Uthairat Muangsan

  141-158

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• A Guidelines Acceptance and Use of Digital Currency by People in Bangkok, Thailand

  Pattaraporn Pattaraporn Chitman, Tikhamporn Punleukdej

  181-199

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• FACTORS INFLUENCING THE USE OF FINANCIAL TECHNOLOGY IN PAYING ELECTRICITY BILLS THROUGH THE PEA SMART PLUS APPLICATION BY PROVINCIAL ELECTRICITY AUTHORITY USERS IN PHRA NAKHON SI AYUTTHAYA PROVINCE.

  Thanatorn ฺBanthong, Pathompong Kookkaew

  218-233

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• Factors Affecting the Work Efficiency of Accounting Executives in The Treasury Department

  Kornkamol Nimsang, pitan sanpakdee, Pathompong Kookkaew

  234-251

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• Implementation of the payment of the elderly subsistence allowance of the sub-district municipality Saladang, Mueang Ang Thong District, Ang Thong Province.

  Jirayut Tipyalak, ๋Jagraval Sookmaitree

  252-274

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• Methods for obtaining, roles, duties and powers of the Senate according to the Constitution of the Kingdom of Thailand, B.E. 2017 A comparative study with England and the United St

  ์Nadia Thanachottanyaboon

  275-301

  • PDf

• Cultural Communication of the Guangxi Zhuang Ethnic Group’s Pumiao Huapo Festival in the Context of the New Era

  Liufu Chunting, Wang Keran

  302-327

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บทความวิชาการ (Academic Articles)

• Guidelines for promoting political participation of Thai youth according to the democratic method

  worapat makbun

  203-217

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• The traditional building technology against cold and its cultural significance of Daur

  Qiao Yina, Phuvanart Rattanarungsikul

  159-180

  • PDf