The Study of Corporate Identity for the Environment Interior Design for Loei Rajabhat University

Abstract

Loei Rajabhat University (LRU) former called Loei Teachers’ College, is a public university under the jurisdiction of the Office of the Commission on Higher Education, Ministry. It was established on September 29, 1973. In 1995, His Majesty King Bhumibhol Adulyadej graciously bestowed the name Rajabhat Institute to all Teachers’ Colleges nationwide. First image appears in ideals of many people is building high-level and square shape. Maybe less people know the identity of the LRU with a difference of 38 Rajabhat University. These studies aimed at search for identity in LRU and apply the results to the environment design. The researcher used Krejcie and Morgan Table in selecting 367 participants of 8,983 populations, administrative officers of LRU 15 and alumni of the University's 10 employees.

Results showed that identity of University. The criteria of history; people of the King's servants of the land, the criteria of social environment; local is Tai Loei, the criteria of symbol; Dracaena loureiri, and the criteria of culture; Summoning ceremony of Royal seal.