The Assessment of Satisfactions with the Use of Tourist Service Areas and Nature Trails: A Case Study of Khao Yai National Park

Abstract

Abstract

          The Assessment of Satisfactions with the Use of Tourist Service Areas and Nature Trails: A Case Study of Khao Yai National Park has the objectives to (1) study and analyze the physical characteristics and problems of the tourist service area at Khao Yai National Park, (2) study the satisfaction levels of tourists in using services at the Visitor Centers in Haew Narok Waterfall and Haew Suwat Waterfall, and (3) propose guidelines to improve and develop physical areas as well as facilities to increase the potential of Khao Yai National Park for tourists attraction. The study was performed through surveys of physical area, usage behavior, and factors affecting the satisfaction of tourists to define research procedures, scope of the study, and the sample population from statistical data of 360 people.                                                                                                                                                                                                                                                                                                           The results of the research revealed that tourists were most satisfied with (1) ambience which indicates that the area is naturally abundant with flora and fauna biodiversity, as well as beautiful sceneries where tourists can experience and indulge with nature to relax. Followed by (2) entertainment which shows that Khao Yai National Park has a variety of activities for all ages where different types of tourists such as family, friends or other groups who come to visit can enjoy. Followed by (3) safety which implies that the service area at Khao Yai National Park has effective measures to ensure safety of life and properties of visitors. The factor that least affects the satisfaction of tourists is (4) physical Environment that has a common factor which is the facilities for everybody that have been designed without being conducive to the use of disabled and elderly people.