Read and Decode “Sappaya-Sapasathan” from the Media Presented in Thai National Assembly Building Contest 2009 (Final Round)

Abstract

This article has the purpose of studying the Thai National Assembly Building Contest 2009 through "reading" Sappaya-Sapasathan to find out the exact meaning, connotation, and social movement phenomena. The conceptual framework of Semiology and Phenomenology found that the emergence of meaning or value to space can be reproduced and reinvented in different ways. From different interpretations to reading the ideas and ideology of the ruling class which the use of architectural language through the selected signal, whether the designer intentionally or not intentionally. They manifest their values, worldviews, under social and political ideology, the power of language through discourses and myths exists seamlessly in everyday life. Making the space in society not empty and neutral because the meaning of space and things do not arise naturally. However, is a social and cultural product of a particular group or group to dominate and determine who knows what and how. Without questioning how these realities were realized. "Thai-ness" and "democracy (Thai)" occupy the main meaning areas of this new parliament building.