Published: 2018-12-17

Full Issue

ปกวารสาร

Research Articles

Adaptation Strategies of Thai Newspaper Organizations in the Digital Age: A Qualitative Study

Worawudh Phakdiburut, Jitraporn Suthivorasath

1-14

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Underpinning Democracy Concept for Students via Annual Election of Law School Class President, Bangkok University

Kriangkrai Robroo

15-26

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The Effects of Professional Audit Proficiency on Audit Effectiveness: Empirical Evidence from Tax Auditors in Thailand

Nantiya Promtong, Kornchai Phornlaphatrachakorn, Saranya Raksong

27-44

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What do they think of me? A comparison of US and Thai students’ beliefs about others’ perception of their Facebook life

Chalisa Magpanthong, Drew McDaniel

45-61

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Perceived Value of Mass Customization and Its Relationship with Customer Engagement: A Case Study of BMW

Siriwan Sriborpitpaisan, Papaporn Chaihanchanchai

62-75

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Strategic Thinking Development Model of Middle Management Level Thai Airways International Public Company Limited

Katonchalee Sookphate, Chomsupak Krunka

76-88

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Portrayal of Thailand by International News Media and Its Impact on International Audiences’ Travel Intention through Perceived Country Image: A Case Study of the Thai Cave Rescue

A Case Study of the Thai Cave Rescue

Ratanasuda Punnahitanond

89-103

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Effect of Corporate Governance on Relationship between CEO Power and Cost of Debt

Duangnapa - Sukhahuta, Ravi Lonkani, Chaiwuth Tangsomchai, Jomjai Sampet

104-120

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Factors Relating to Decision Making on Using Early Childhood Development Program

Sukanya Kakaew, Bhuminan Piyathasanan

121-135

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Willingness to Pay for Landslide Improvement: Case study Rubber Plantation Area in Nakhonsithammarat Province

Sittiphat Lerdsrichainon, Nantarat Tangvitoontham, Sittidaj Pongkijvorasin

136-153

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Promotion versus Prevention: Regulatory Focus Theory and Ebola Virus Disease Discourse

Patama Satawedin

154-172

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