Published: 2016-07-22

Research Articles

Success Factors for Driving the National Health Assembly Resolutions into Implementation

Krish Rugchatjaroen, Damrongsak Junthothai, Chanthana Inthachim, Metinee Sangkrajang

1-16

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Knowledge, Attitude, and Intention to Purchase Clean Food: A Guideline for Health Communication on Clean Food Consumption Promotion

Chatchawan Liwjaroen, Nitcha Chokpitakkul

17-28

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The Effect of Transformation Leadership Impact on Characteristic of Entrepreneurship in Tourism Business Corporations

Sivanun Sivapitak

29-41

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Guideline Development of Potential Tourism Management at Erawan National Park in Kanchanaburi Province via Participation between Government Private Sector and Community

Jirat Chuanchom, Nongluck Popichit

42-53

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Media Portrayals of Changing Migration Patterns in Southeast Asia

Chalisa Magpanthong, Drew McDaniel

54-68

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Factors Affecting Purchase Intention on Online Music Streaming Service of Smartphone Users in Thailand

Photsakorn Pongnatpanich, Krisana Visamitanan

69-84

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Directors’ Duty of Care: Case Study of Asia Trust Bank

Nares Kesaprakorn

85-101

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Attitudes towards Chinese Language Learning: A Case of Thai Senior High School Students at a Private School in Bangkok

Huilin Luo, Pimurai Limpapath

102-112

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Synthesis of Research on Financial Accounting Information System under the Import Sector in Thailand by A Meta-Ethnography Research: A Grounded Theory

Nathapat Aphiwatpisan, Sahanon Tungbenchasirikul, Rosechongporn Komolsevin, Ussawit Ittipuriphat

113-125

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An Empirical Investigation of Marketing Innovation Strategy of Travel Agency Businesses in Thailand

Nasi Chuwiruch, Prathanporn Jhundra-Indra, Sutana Boonlua

129-143

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Service Excellence Strategy and Firm Performance: A Study on Hotel Businesses in Thailand

Warawan Chuwiruch, Prathanporn Jhundra-Indra, Sutana Boonlua

144-160

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Audit Review Integration Competency and Audit Success: An Empirical Investigation

Nittaya Phosrichan, Sutana Boonlua, Suparak Janjarasjit

161-176

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