The communications for development Esports in Thailand

Abstract

This research aimed at the development of Esports in Thailand and its recognition of Esports as a sport. Its focus in 3 main issue about Esports; 1) to study communication for the development of Esports in online media 2) to examine that Esports has supported from various media, governmental organizations and the private sectors 3)to study relevant information on Esports competition management and Esports industry. The study was a qualitative research with the method of content analysis tools, articles via online media about Esports during January - December 2019. The tools used to collect data are tabular, there are 3 parts: Part 1, the content of supporting media in Esports industry, Part 2, the content about the development of Esports industry and Part 3, Esports organizing competitions and sport events that occurred during the time. The research results were found that of ThailandEsports development has grown more and more accepted in Thai people. There is evidence appears that the development of the Esports industry competition management increased. It has received support from the public, private sectors and leading brands, including tertiary education, that allow students to take part in activities related to Esports. There are a lot of people involved in online gaming, audience and supporters. Especially huge prizes attracted more contestant’s player join in the game and more sponsors target to support the Esports competitions. Moreover, Esports athletes have the opportunity to become international athletes.The results of the study were as follows; The key factor made Esports industry expanding rapidly is communicating Esports news on online media and other factors such as smartphone online game developing for consumers which has been very popular, develop the game in a group of Thai entrepreneurs with a growing number and business sectors investment is a part that drives the growing online gaming industry.Moreover game players can participate in tournaments with foreigners, it is a competition between players both inside and outside the country. The last issue resulted in the expansion and connection of the gaming industry with other business sectors.