กลวิธีการเล่าเรื่อง การสร้างสรรค์เนื้อหา และการผลิตเนื้อหา ของอินฟลูเอนเซอร์ท่องเที่ยวแบบอิสระในแพลตฟอร์ม Youtube

Thanarich Suriyaphonpinit; Kantira Chayawong

Authors

Thanarich Suriyaphonpinit Faculty of Journalism and Mass Communication, Thammasat University
Kantira Chayawong Faculty of Journalism and Mass Communication, Thammasat University

Keywords:

Storytelling Techniques, Content Creation, Content Production, Influencer

Abstract

This article is a part of research study titled "The Content Creation of Independent Travel
Influencers on YouTube" divided into two parts. The first part focuses on the content creation pro-
cess, production methods, and storytelling techniques used by independent travel influencers in
their communication on YouTube. The second part examines the influence of these independent
travel influencers on their audience. The research uses qualitative methods, specifically in-depth
interviews, gathering data from five influential travel content creatorsRayron, Farose, Wepergee,
Tiewsudtuaw,Pheenongpor 4 and twenty viewers who follow independent travel content on
YouTube.
The study's findings reveal that the storytelling techniques of independent travel influenc-
ers on YouTube aim to attract and build relationships with viewers. The most prevalent method
is continuous storytelling (Hub), which plays a key role in establishing and reinforcing the creator's
image and identity. Content is made engaging by varying styles, incorporating adventure in exotic
destinations, and providing in-depth information about locations, travel routes, cultures, societies,
lifestyles, and food. Personal experiences are also shared In terms of content production, significant
investment is made in high-quality, expensive equipment, and the production styles have evolved
beyond traditional formats. Audience feedback shows that viewers primarily consume content based
on personal interests, followed by influencers and content they find useful. They also prefer channels
with engaging presentation styles and lastly, select content that aligns with their personal attitudes
and values.

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