Human Behavior making the decision under Risk and Health

Abstract

The purpose of this study is about human behavior under making the decision of risk and health. To study the changes in decision-making behavior under risk and health from Nudges by using Anchoring Effect and Default Option. Including analyzing factors that influence decision-making of the experimental group. There are a total of 81 samples. And using Nudge Theory to look at behavioral modification without the use force. By giving information on the sugar and calorie content of soft drinks and fruit juices (Anchoring Effect). And giving a mental shortcut in decision-making to the samples (Default Option). The results of the study revealed that the samples who were able to pick up the ball themselves (Control Group), were mostly throwing the ball with their non-dominant hand. In part of the samples who were nudged by handing the ball to dominant hand and non-dominant hand. Most chose to use their dominant hand even if the ball is handed to the non-dominant hand. In addition to beverage selection behavior, the samples who can choose their own water path, most of them chose to throw a soft drink path. And the samples who were nudged by information on the sugar and calorie content of soft drinks and fruit juices (Treatment Group 1), found that most chose fruit juices. And the samples who were taken to stand in front of soft drink path or fruit juice path, were found that most chose fruit juices even if they were taken to soft drink path. Then the results of observing real risk behavior, Questionnaire responses and observing results were inconsistent. Which can be concluded that some samples were not risk lover or risk averse all the time as Standard Economic Model said.