The Competitive Advantages Analysis of Emirates Airlines
Keywords:
Competitive Advantages and Emirates AirlineAbstract
Airlines need to be adaptable in order to survive and be able to gain market share from competitors. Airlines take different strategies especially Full-Service Airlines which emphasis on differentiation, while, Low-Cost Airlines focus on cost leadership. However, there are some airlines which take more than one strategy to gain the competitive advantages. This paper analyzes competitive advantages affecting branding by taking Emirates as a case study. Emirates considerate as the largest airline in the world in term of international passenger carried. This paper also discuss about the result of competitive advantages toward brand and brand image, marketing campaign management of Emirates, the relationship between brand management,
brand equity and competitive advantages, as well as brand management of Emirates. Keywords : Competitive Advantages and Emirates Airline
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