Relativity between Geert HofstedeMulti-Culture with Perception Tourism Interpretation Signs

Abstract

This research were both of qualitative and quantitative. The objective are 1) to educate efficiency of interpretive signs factor 2) to educate personal factors with multi-culture in Surat-thani and 3) to educate relationship between multi culture and efficiency level of interpretive sign. The results ten sign include QR CODE to link for more information, Chinese and English languages. Most tourists are Asian who cultural dimension information, the most Asian people give priority to supervisors or those who have power over themselves. When Asian tourists with high power distance who had to understand the signs should be pronounced and less.The correlation with the cultural dimension of the 4-dimensional Hofstead found that the understanding of each label should allocate information in the label to be clear without much interpretation. Therefore, more meaningful signs link to the tourism website of SuratThani affected tourists to see new places, apart from various island areas. Keywords : Interpretative sign, multi-cultural dimensions, understand of sign, tourism