企业国际化中的模仿行为研究:回顾与展望

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Manothong VONGSAY
张 阳
王 腾

Abstract

摘要:传统的企业国际 化模仿行为研究主要关注国际企 业在投资意愿、区位选择和进入 模式等前中期的决策模仿行为。随着全球企业国际化战略的持续 推进,企业国际化的整体进程逐 渐从“走出去”、“走进去”进 入“留下去”阶段,而其中模仿 行为研究的重心也逐渐转移到国 际企业进入东道国市场后的组织 间模仿。针对上述研究动态,对 国际化前、中和后阶段中国际企 业的模仿行为研究进行梳理,并 总结其中的主要理论流派。基于 现有文献,将企业国际化中的组 织间模仿解构为模仿意愿和模仿
选择,并识别出惯性、环境不确 定、制度距离、行业集中度是模 仿意愿的影响因素,经验、选择 明晰度、企业身份是模仿选择的 影响因素。最后,文章指出未来
的研究方向,包括:空间视角下 的组织间模仿行为、发展中国家 情境下的国际化企业的模仿行 为、制造业企业与服务业企业间 在国际化模仿行为上的异同、开 发组织间模仿的变量测量方法。关键词:企业国际化, 组织间模 仿, 进入后阶段, 模仿意愿, 模 仿选择

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Journal of Humanities and Social Sciences

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