Cocoon Soap Product Design Ban Klang Muen Community Enterprise Group Subdistrict, Mueang District, Kalasin Province

Abstract

The objectives of cocoon soap product design of Klang Muen Village Community Enterprise were 1) to study problems and analyze needs of products, and packaging of cocoon soap of Klang Muen Village, Muang district, Kalasin and 2) to design the products and packaging of cocoon soaps of Klang Muen Village Community Enterprise, Klang Muen village, Klang Muen, Muang district, Kalasin. The study was qualitative research. The instruments used in this study were studying documents and field trip survey with observation sheet and interview. The data were analyzed and presented based on the descriptive research. The finding revealed that, the product was designed based on local wisdom which produced the product for daily lives of villagers. Therefore, the main product was a bar soap. In addition, there were only 2 formulars of bar soap: cocoon soap with honey and cocoon soap with turmeric. Moreover, the packaging was food wrap film labelled with sticker. There were two shapes of the bar soap-rectangle and flower-which were not interesting. The target orders were students, working ages and elderly who had enough income and they bought the soap as a souvenir on special days. In order to design various products of soap, the concept of product design of cocoon soap of Klang Muen Village Community Enterprise was to design the pattern based on the herbs that were mix in the soaps. The four formulars of soaps were cocoon soap with turmeric, cocoon soap with honey, cocoon soap with aloe vera and cocoon soap with mulberry. According to the packaging design, logo of cocoon soap and the attractive packaging were designed. The materials that were suitable for the formular of the products were used. In addition, the attractive patterns were designed. Local wisdom was shown in a form of beautiful graphic design for three packaging of three types of soaps: cocoon bar soap, cocoon liquid soap and cocoon flake soap. Keywords: Product design, Klang Muen Village Community Enterprise, cocoon soap