A Study on the Motivation of Accounting Undergraduate Students in Khon Kaen Province toward Their Future Accounting Profession

Abstract

This research consists purposes were 1. to study the personal factors that influence the decision of accounting students in Khon Kaen to choose the accounting profession exam in Khon Kaen province 2. to study the career factors that influence the choice of accounting students in Khon Kaen province, such as career advancement opportunities and expected returns and 3. to study the differences in student characteristics that may affect their career path decisions, such as age, gender, education level and personal interests. This study employed a quantitative research design, using a questionnaire as the research instrument. The sample consisted of 100 accounting students in Khon Kaen Province, with the sample size determined using Yamane’s formula (1973) at a 0.05 level of precision. The participants were selected through accidental sampling. The data collected from the questionnaires were analyzed using descriptive statistics, including percentage, mean and standard deviation. The findings revealed that 1) Personal factors The majority of respondents were female (88.00%), aged 20–22 years (47.00%) and reported a personal interest in learning technology and accounting software (32.00%) 2) Career-related factors Overall opinions toward the accounting profession were rated at the highest level (x̄ = 4.68, S.D. = 0.60) and 3) Priorities and confidence in the Certified Public Accountant (CPA) profession Students placed the greatest importance on professional responsibility, followed by the nature of accounting work. They also expressed a high level of confidence that the Certified Public Accountant (CPA) license is a key factor in unlocking opportunities for career advancement and outstanding financial success in the accounting profession.