Approaches for Business Potential Development of the Hotels in Halal Policy Implementation in Khon Kaen

Abstract

This research was to access 1) the halal service status of hotels in Khon Kaen Province 2) the hotel potentials in Halal policy implementation and 3) the potential development approaches belonging to halal policy. Descriptive research was applied and used structural interview for the target groups among owners, managers and service staffs totally 20 cases. The results found that; the hotel service situation in Khon Kaen Province: all hotels in Khon Kaen were ready to service for general customers but not specific for Halal management. The hotel potentials in Halal policy implementation: there were not any kind of Muslim typology applying in administration, Interior design and financial system since they were lack of halal knowledge. The approaches for business potentials development belonging to halal policy: it should have some training for better understanding knowledge and practices in halal culture.  Hotels should develop the facilitators for Muslim tourists.

Keywords: Potential; Halal Policy Implementation; Khon Kaen Province