Administration to Promote People Participation in Development of the Designated Area of U-Thong Ancient Town of the Designated Areas for Sustainable Tourism Administration (Public Organization)

Abstract

Objectives of this study were mainly to examine (1) problems of administration to promote people participation in development of the Designated Area of U-Thong Ancient Town of the Designated Areas for Sustainable Tourism Administration (Public Organization), (2) improvement guidelines of administration to promote people participation in development of the Designated Area of U-Thong Ancient Town of the Designated Areas for Sustainable Tourism Administration (Public Organization), and (3) strategy of improvement guidelines of administration to promote people participation in development of the Designated Area of U-Thong Ancient Town of the Designated Areas for Sustainable Tourism Administration (Public Organization). Methodology of this research was designed the research design as mixed methods research applying quantitative research as a principal and qualitative research as a supplementary. The quantitative research was survey research collecting large field data from samples with questionnaires. The questionnaires passed try out of validity check at level of 0.96 and reliability check at level of 0.86. Population was all 23,792 people residing in the areas of U-Thong Tambon in U-Thong Amphoe, Suphan Buri Province. Sampling size was 1,112 people residing in the areas of U-Thong Tambon calculated by using Taro Yamane’s formula. Field data collection was operated during May 1-31, 2018, and total of 935 completed sets of questionnaire, equal to 84.08% of the 1,112 total samples, were returned. Data analysis was presented in contingency table with descriptive approach. Descriptive Statistics exercised were percentage, mean, and standard deviation. For qualitative data, in-depth interview of 12 experts, selected by the Snowball Sampling Concept with face to face interview of at least 60 minute each and structured in-depth interview form, was also applied. Findings of this research were (1) the major problem was the Designated Areas for Sustainable Tourism Administration (Public Organization)' s people participation promotion in development of the Designated Area of U-Thong Ancient Town regarding tourism with inadequate compensation payment to people, (2) the major improvement guidelines of administration were the Designated Areas for Sustainable Tourism Administration (Public Organization) should promote people participation in development of the Designated U-Thong Ancient Town by increasingly paying compensation  and giving significance to people income. In addition, the Designated Areas for Sustainable Tourism Administration (Public Organization) should spend budget with frugality, worth, and maximum benefit along with strategy formulation of that matter. and (3) the Designated Areas for Sustainable Tourism Administration (Public Organization) should form and apply the strategy of improvement guidelines of administration to promote people participation in development of the Designated Area of U-Thong Ancient Town according to the Sustainable Administration Concept as the Key Performance Indicators and implement practically and continuously. Further development of the strategy should also be done. The strategy should consist of  5 aspects arranging from the most importance to the least as follows: Economy, Quality of life, Environment, Morality, and Technology.

Keywords: Administration; people participation promotion;   
               development of the Designated Area of U-Thong
               Ancient Town; the Designated Areas for Sustainable
               Tourism Administration (Public Organization)