Administrative Development Guidelines Regarding Public Relations of the Social Security Office in Chaiyaphum Province

Abstract

Methodology of this research was designed the research design as mixed methods research applying quantitative research as a principal and qualitative research as a supplementary. The quantitative research was survey research collecting large amount of field data with questionnaires. The questionnaires passed try out of validity check at level of 0.88 and reliability check at level of 0.90. Population was all 1,015 employees or insured persons working in the enterprise with more than 1,000 insured persons and registered with the Social Security Office in Chaiyaphum Province. Field data collection was operated during February 1-28, 2018, and total 1,011 completed sets of questionnaire, which equaled to 99.61 of the 1,015 total population, were returned. Data analysis was presented in contingency table with descriptive approach. Descriptive Statistics exercised were percentage, mean, standard deviation, t-test, multiple regression, and Pearson’s Correlation Coefficient. For qualitative data, in-depth interview of 9 experts, selected by the Snowball Sampling Concept with face to face interview, one by one, of at least 60 minutes each and structured in-depth interview form, was also applied.

Findings of this research were (1) the major administrative problem was the Social Security Office in Chaiyaphum Province's knowledge dissemination in medical treatment advantages to the employees or insured persons along with less concentrating on employee opinions and petitions, (2) the major administrative development guidelines were the Social Security Office in Chaiyaphum Province should increasingly disseminate knowledge in medical treatment advantages of the employees or insured persons along with more concentrating on employee opinions, petitions, and needs, including form the administrative strategy, and (3) the major administrative strategy was the Social Security Office in Chaiyaphum Province should form and apply administrative strategy regarding public relations of the Social Security Office in Chaiyaphum Province according to the Total Quality Administration Concept as the Key Performance Indicators and practical implementation. The administrative strategy should consist of 4 significant aspects and rank in descending order as follows: Effective communications, Customer focus, Explicit objective, and Wide involvement.

Keywords: Development guidelines; administration; Public Relations;
                the Social Security Office in Chaiyaphum Province