The Development of Packaging and Branding Design for Skincare Product of Banjik Cooperative Group,

Abstract

The purpose of this research was to develop packaging and branding for skin care products of Banjik Cooperative Group, Muang District, Udon Thani Province. The researcher studied the relevant field data, history and the founding of the Banjik Cooperative Group in order to design the packaging to suit Banjik’s products which can actually be produced and sold, including the brand that creates memorable impacts for products of the Ban Chik Cooperative Group. The new packages and brandings are evaluated by three design experts to get the best  packaging and branding. In assessing the satisfaction towards the designed packaging and branding, a sample of 73 people interested in Banjik’s skin care products were used. In this study, there is a concept to develop the packaging and branding of the BanJik Cooperative Group’s products in order to make them easier to remember, unique and valuable. The study reveals that applied Thai art is suitable for Banjik Cooperative Group’s skin care products for they are Thai herbal products which also resulted from passing on Thai wisdom from generation to generation. Therefore, it is highly appropriate to use as a mean in designing packaging and branding for skin care products of Banjik  Cooperative Group, Muang Udon Thani. From the opinions of the sample, it was found that the packaging was beautiful, consistent with the products, easy to remember, unique, and value-adding to the products.