THE DIFFERENCE BETWEEN SOUVENIR PRODUCTS FROM TOURIST ATTRACTIONS IN ANCIENT KHMER CIVILIZATION IN THAILAND AND CAMBODIA

Abstract

Study of differences between souvenir products from ancient Khmer civilization tourist attractions in Thailand and Cambodia. The objective is to study the differences between souvenir products from ancient Khmer civilization tourist attractions in Thailand and Cambodia and to provide guidelines for promoting the production of souvenir products in line with ancient Khmer civilization tourist attractions. Target groups include knowledgeable people, practitioners, and related people. To inquire about information related to tourist behavior and souvenir products Using observational and interview tools. To ask the target group and observe the product purchasing behavior of tourists from both countries. In the tourist area of ​​the ancient Khmer civilization It was found that souvenirs from both countries are similar in some pieces, including local products and clothing products with screen printed patterns, and there are products that are different, especially decorative products. Cambodia is more diverse and unique than souvenirs in Thailand. And the group of tourists who choose to buy souvenirs in Thailand will be tourists residing in the country rather than foreign tourists. This is in contrast to Cambodia where foreign tourists tend to buy souvenirs more than locals. They tend to buy them to be used as souvenirs and to decorate or collect for themselves. And by asking for opinions from experts on issues related to the causes or factors affecting the differences in souvenir products from the two countries. Contextual issues of tourist attraction areas Government tourism promotion issues Issues in promoting the distribution of souvenirs or community products Issues regarding the distinctiveness of arts and culture Issues regarding raw materials and the potential of different manufacturers and behavioral issues of tourists.