DESIGN AND CREATE PACKAGING FOR THE CERAMIC DRIPPER SET THAT CONVEY THE STORY AND IDENTITY OF DONG MA FAI COFFEE

Abstract

The objectives of this research are 1) to study the identity of Dong Mafai coffee. From the Dong Mafai Coffee Community Enterprise Group, Ban Dong Mafai, Sung Noen District, Nakhon Ratchasima Province 2) to design and develop Dong Mafai coffee packaging and a set of ceramic drippers. Including assessing satisfaction with the packaging design of Dong Mafai coffee and the ceramic dripper set. 3) To convey the story of the history and process steps in the production of Dong Mafai coffee and the ceramic dripper set in video format. This research study is mixed methods research. By evaluating satisfaction with the Dong Mafai coffee packaging design. From a random sample of 50 people representing the public. The research results found that the identity of Dong Mafai coffee and the ceramics dripper set has an attraction story from the choice of local materials. Combine two Geographical Indication products between Dong Ma Fai coffee and Dan Kwian clay to create a new product. By giving a feeling of the qualities of Dong Mafai coffee and the outstanding cultivation area. The result of packaging and brand design using the shape of Khao Questa. The coffee-growing region inspired the brand's sketch. It uses a brown structure, which is the color of coffee beans. To create graphics on the packaging. Under the product name Questa Dripper Ceramics Dan Kwian and Dong Mafai Coffee, Ban Dong Mafai, Sung Noen District, Nakhon Ratchasima Province. The resulting evaluation of satisfaction with the packaging structure found that an average (= 4.50) was a high level of satisfaction. Satisfaction with the graphics on the packaging was an average (= 4.20), with a high level of satisfaction. In summary, the results of the data analysis in packaging design averaged (= 4.35) with a high level of satisfaction. The results of conveying the story of Dong Mafai coffee through a video can be viewed by scanning a QR code on the packaging box. And create even more interest in the product.