EXPLORING DESIGN TRENDS IN CULTURAL AND CREATIVE PRODUCTS INSPIRED BY HUASHAN ROCK ART IN GUANGXI
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Abstract
Against the backdrop of China's tourism industry resurgence, cultural and creative products have gained renewed prominence. This study delved into the graphic elements of Huashan Rock Art in Guangxi, investigating the trends in designing cultural and creative products based on these elements. Utilizing a mixed-method research approach, quantitative data were collected through surveys to comprehend consumer preferences and demands concerning Huashan cultural and creative products. Qualitative research involved interviews with five experts in design, rock art research, and cultural and creative product design. Additionally, methods such as literature review, field research, case analysis, and interdisciplinary studies were employed. From survey data and expert interviews, the categorization and summary of human, object, and animal figures from Huashan Rock Art were derived. These findings were utilized to develop cultural and creative product designs, spanning categories like daily necessities and office supplies. The objective was to create innovative, original, and highly identifiable products infused with the unique local characteristics of Huashan Rock Art graphic elements. These designs aimed to introduce Huashan Rock Art to consumers through cultural and creative products, meeting consumer demands for Huashan cultural and creative products. By enhancing public understanding of Huashan Rock Art and Huashan culture, these products not only drove consumer purchasing behavior but also bolstered the local tourism economy. Consequently, they contributed to elevating the prominence and influence of Huashan Rock Art and its associated cultural and creative products.
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References
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