DESIGN AND DEVELOPMENT OF AN APPLICATION PROTOTYPE FOR THE KETOGENIC BUSINESS

Abstract

This research aimed to 1) study the problems of consumers in eating ketogenic diet. 2) to study the guidelines for designing and developing a prototype application for a ketogenic diet, and 3) to analyze the consumer demand for ketogenic diet applications. The research methodology is to study data and analyze problems in eating ketogenic diets from a group of 365 people who have problems in consuming ketogenic diets and from 3 experts in content and application design.

             The analysis results found that 1) from the quantitative research results, it was found that the problems of consumers in eating ketogenic foods were ranked number 1 as problems in choosing and eating out, ranked number 2 as health problems, and ranked number 3 as problems in the variety of food menus. 2) Guidelines for designing and developing the prototype application In this research, the researcher designed the application based on suggestions from content experts and design experts, along with the opinions of the sample group that tested the prototype application. This led to the development of an application that emphasized ease of use and created a comprehensive range of information services that were appropriate for both consumers and entrepreneurs. 3) The results of the analysis of consumer demand for ketogenic diet applications from quantitative research results concluded that the level of content opinions found that the overall opinion was high on the appropriateness of the content presentation. The most agreed upon issue was that the presentation contained complete information. The level of design opinions found that the overall opinion was high on the appropriateness of the design. The most agreed upon issue was that the fonts accompanying the images or buttons were designed to be easy to read.