CULTURAL TOURISM MANAGEMENT OF YIKESHU VILLAGE ON THE WESTERN SILK ROAD IN XINJIANG

Abstract

From the perspective of nearly a hundred years of social development, Xinjiang, located in the hinterland of the Eurasian continent on the Western Silk Road, exhibits diverse, open, and integrated cultural characteristics. Yikeshu Village in Xinjiang is located in Qihu Township, Qitai County, Changji City, Xinjiang, and is a location along the Western Silk Road. There is a unique landscape culture here, with an old elm tree growing on an altitude of 1700 meters. The tree is over a few hundred years old, and it guards this village like a sea god needle. Yikeshu Village belongs to the mountainous area in front of the northern slope of the Tianshan Mountains, backed by the Tianshan Mountains. It is a typical mountainous and hilly area and truly an ecological pure land. My research objective in the cultural tourism management of Yikeshu Village in Xinjiang is to study the unique culture of Yikeshu Village in the western region and showcase its cultural resources. Research objective 2: In order to analyze the characteristics, ecological environment, traditional culture, and community of Yikeshu Village, a new cultural space management model can be established. Research objective three: In order to create a tourism and cultural management construction for Yikeshu Village and promote its suitability for contemporary development. A comprehensive layout of cultural ecology and technology industry has formed an internationally developed art village located in the vast western region.

My research method combines theory with specific example analysis. I used: 1) Literature research method. During this period, I read a large amount of literature on art management models. 2) Field investigation method. I went to a tree village in Xinjiang to conduct in-depth research and obtain first-hand information. 3) Multi-disciplinary management approach. It involves cultural tourism, the protection and utilization of cultural heritage resources, the co-construction and organic development of cultural landscapes and natural ecology, and many other aspects.

My research results closely revolve around my research objectives and have achieved good results. 1)I have fully demonstrated the unique cultural resources of Yikeshu Village in the western region through in-depth exploration of its cultural landscape, ecological environment, folk customs, ethnic art and folk wisdom, geographical areas, and surrounding scenic areas. 2)This article focuses on the characteristics, ecological environment, traditional culture, and community of Yikeshu Village, and establishes a new cultural space management model. Based on in-depth practice, it summarizes a model suitable for the development of the western region. Yikeshu Art Village is an international comprehensive art community that integrates the natural and magnificent scenery of the architectural park with the mountains, forests, and countryside. This can open up the pattern and framework of artistic creation, appreciation, and consumption, forming a new artistic way of life. 3) The tourism and cultural management construction of Yikeshu Village includes Yikeshu Art Museum, Yikeshu Art Festival, artist themed homestays, teaching and creative experimental bases, and intangible cultural heritage folk culture villages. These sections form a complete system and system. They provide multi-dimensional and novel experiences from visual, taste, auditory, tactile, and olfactory perspectives for tourists from other regions of Xinjiang. It is the emotion in people's hearts and the dream of Western art.