The Packaging and Branding Design for Ha yak Souvenir Product

Abstract

This research is the design of packaging and brand mark of Ha yak souvenir product. The aim is study about problem state and demand of Ha yak souvenir product including designing packages and brand mark of the product. The researcher studies about the related data and analysis for designing brand mark, structure and graphic on the packages from Tourist attraction, the Important temple in Rattanakosin island area by storytelling of The Ha yak cartoon characters that different colors for 5 temple tourist attraction Including Temple of the Emerald Buddha, Wat Arun Ratchawararam Ratcha woramahawihan, Temple of the Reclining Buddha, Wat Saket Ratchaworamahawihaan and Wat Suthat Thepwararam Ratchaworamahawihan. The designing packages and brand mark to be assessed by the experts for choose the best designs and production of packaging prototypes. From the assessment found that the brandmark design 2 by the Ha yak  cartoon characters mouth shape concept, apply to be alphabet, the average is 4.25 means that optimal.  The packages structure design 1 by the boundary marker of a temple concept, the average is 4.20 means that optimal and graphic on package design 3 by the temple wall painting concept, Siamese pattern for apply to graphic on packaging, the average is 4.22 means that optimal. Then development to new prototypes packages and satisfaction assessment by 103 Sample in Ha yak product distribution locations. The evaluation of satisfaction found that the brand mark design was in the highest level of satisfaction, the average is 4.49. the design of packages structure was in highest level of satisfaction, The average is 4.37 and the design of graphic was in the highest level of satisfaction, The average is 4.32.