Main Article Content
Indigenous woven Thai-Krang products of Central Thailand (clothes, decorations and wares) are a heritage and social capital that can be used to generate community income for the creative economy. This research aimed to develop a model for Thai-Krang products in central Thailand for the creative economy. A qualitative research method was used to study in selected communities of Supanburi, Chainat and Uthai Thani Provinces. Data were collected by interview, observation, focus group discussion and workshop. The research results revealed that (1) the Thai Krang ethnic group emigrated from Pookhrang Town, an old town on the West side of the Mekhong River, and first settled down in Nakorn Chaisi and Supanburi in the reign of King Taksin. They carried out and inherited their cultural traditions, especially woven cloth production. All cloth was woven from local cotton and silk, using natural dyes from plants. (2) Thai Krang woven cloth products have been continuously transmitted from generation to generation in the family unit and are produced in modern society by community enterprises. There are problems with insufficient budget, unskilled workers, weak production quality control, lack of designers, creativity and marketing. (3) The suggestions for application of traditional knowledge are increased creativity to add cultural and economic value to products, organization of conservation projects and greater consideration of consumer needs. Fifteen products were selected by users and stakeholders as prototypes to be incorporated in the creative economy.
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