Strategic Development to Develop Tourism for People with Physical Disabilities and Seniors of Ubon Ratchathani Province

Main Article Content

สิริรัตน์ ชอบขาย Sirirat Chobkhay
สันติภาพ คำสะอาด Santhipharp Khamsa-ard
พิทักษ์ ศิริวงศ์


The objective of this study was to study the raediness of tourism in Ubon ratchatani and to develop strategy for developing tourism for physical disability and senior tourists. Mixed method of qualitative and quantitative approach was employed. The sample was indicated into the physical disability and senior, tourism entrepreneurs and officially responsible staff in the travelling places, representative of public and private tourism department by using accidental sampling technique. The data were gathered by using a questionnaire, surveying form, assessment form, and interviewing form.

In findings, the readiness assessment of tourist destination for people with disabilities and seniors in Ubon Ratchathani were at an improved level. The strategic propositions in order to driving Ubon Ratchathani Province to be a preferable tourism destination for the physical disability and senior tourists compose of 4 strategies. First, to promote a higher standard to be a cultural tourism for physical disability and senior tourists. Second, to promote a higher standard of tourism services for physical disability and senior tourists. Third, to promote the community participation for developing for physical disability and senior tourists. Lastly, to enhance the image of tourism for physical disability and senior tourists.

Article Details

How to Cite
Sirirat Chobkhay ส. ช., Santhipharp Khamsa-ard ส. ค., & ศิริวงศ์ พ. (2018). Strategic Development to Develop Tourism for People with Physical Disabilities and Seniors of Ubon Ratchathani Province. Dusit Thani College Journal, 12(2), 63–49. Retrieved from
Academic Article


Alén E., Domínguez T. และ Losada N. (2012). New Opportunities for the Tourism Market: Senior Tourism and Accessible Tourism. Visions for Global Tourism Industry - Creating and Sustaining Competitive Strategies: 139 - 166.
Aneksuk et al. (2010). Potential, Price, and Value of Tourism Products for Income Generating for Ubon Ratchathani Province. Tourism Research Fund.
Babaita C.M. (2012). Tourism Industry in Romania and the Needs of People with Disabilities. : 481-486. Accessed 15 February 2015 from
Bhatprakhon, Jitpraphat. (2010). Tourism: Ritual of liberation. Noykornueng. Vol.15(October-December): 8-10. Accessed 13 March 2015 from
Bong, K. L., Sheela, A., and Hyun, J. K. (2012). “Influences of travel constraints on the people with disabilities’ intention to travel: An application of Seligman’s helplessness theory.” Tourism Management, 33(3) : 569 - 579.
Changtrakul, Somsak. (2016). Lady Destination @ Ubon Invite women visit Muang Ubon. Provincial Public Relation Office, Ubonratchathani. Accessed 12 January 2017 from
Darcy S. and Pegg S. (2011). Towards strategic intent: perceptions of disability service provision amongst hotel accommodation managers. International Journal of Hospitality Management, 30(2) : 466 - 476.
Dhamronhchuensakul, Yutthapol. (2011). Tourism Manual for disable and elderly in Chiangmai 11 District 15 destination in “Pagunaewkoy Doisangtangteaw leawmahookhan Project (Phakhanhamtaue)”.Chiangmai : Global Campus Chiangmai club.
European Network for Accessible tourism (2007). Services and Facilities for Accessible Tourism in Europe. ENAT: the European Commission DG Employment. Accessed 3 April 2017 from
Kim, L., Woo E., and Uysal, M. (2015) Tourism experience and quality of life among elderly tourists. Tourism Management, Vol.46 (Febuary 2015): 465 – 476. Accessed 12 September 2016 from
Ministry of social development and human security. (2012). Ministerial regulations. Accessed 4 January 2015 from
Ministry of tourism and sport. (2012). Tourism service standard: tourism service standard, Tourism service for disabilities, senior, families with young children and pregnant woman. Accessed 14 October 2014 from
Ministry of tourism and sport. (2011). The national tourism development plan 2555-2559. Accessed 4 January 2015 from
Phatthanarat, Ratchanee. Guideline to develop tourism market at Ubonratchathani Province. RMUTT global business and economic review. 6(2) (September 2011): 135 - 153. Accessed 4 January 2015 from
Phromphanya, Manooh et al. (2013). Management guideline for religious tourism toward the ASEAN community : UBonratchathani province. Journal of Thai Hospitality and Tourism.
Pelasol J. R., Michelle A. T., Tayoba, Mondero E., Jugado K., Lahayhay C. (2012). Igcabugao: a potential tourist destination in the southern part of Iloilo, Philippines. JPAIR Multidisciplinary journal. from
Sanmargaraja S. and Wee T. S. (2014) “Challenges faced by the disabled and less mobile tourist: case study Inpulau Kukup, Tanjung Piai, Gunung Ledangandendau – Rompin.” International Journal of Conceptions on Management and Social Sciences. 2,1 (March). Accessed 15 September 2016 from
Sangkakorn, Korawan., Boonyanupong Suree., Thiensirir, Junjit., and Wandee, Chantawat. (2012). Potential of Tourist Attractions for the Elderly Tourists in Upper Northern, Thailand. National Research Concil of Thailand
Siriwong, Phitak and Sengdaeng, Phattama. (2011). The traveling of physically disabled in Thailand. Veridian Silapakorn University E-Journal.: 4(2) (September - December): 221-228. Accessed 29 November 2012 from
Yau M. K., Mckercher B., and Parker T. L. (2004). Traveling with a disability: More than an Access Issue. Annals of Tourism Research, 31(4) : 946 - 960.