The Influence of Sustainable Tourism Development in Pattaya, Chonburi Province
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Published:
May 28, 2018
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Abstract
The objective of this research was to study attitudes on economic, social, environmental and community factors influencing sustainable tourism development in Pattaya, Chonburi Province. Quantitative technique was employed in this study and questionnaire was used to collect data. The questionnaire was distributed to 400 Thai tourists in this process. The results of this research were as follows: the majority of Thai tourists were female, ages ranging from 25 to 34 years old, and single. They were employees of private companies, had a monthly income of over THB25,001, and were resident in Bangkok. Their attitudes concerning the environmental and social attributes of sustainable tourism were at a very good level, whereas attitudes toward the economic and community attributes of sustainable tourism were at a good level. Sustainable tourism development was at a favorable level. The results of the testing hypotheses were as follows: Sustainable tourism concerning community, social and economic attributes could predict sustainable tourism development in Pattaya, Chonburi Province at about 31.5 percent with statistical significance at the .05 level. The community attribute of sustainable tourism had the most positive influence when predicting sustainable tourism development, followed by social and economic attributes.
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How to Cite
Nak Gulid ณ. ก., & Supinya Yansomboon ศ. ญ. (2018). The Influence of Sustainable Tourism Development in Pattaya, Chonburi Province. Dusit Thani College Journal, 12(2), 97–114. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/125844
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Academic Article
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องค์การบริหารการพัฒนาพื้นที่พิเศษเพื่อการท่องเที่ยวอย่างยั่งยืน. (2558). (ออนไลน์) เข้าถึงจาก
https://www.dasta.or.th/th/sustainable_designated-areas/530.html วันที่เข้าถึง :
2 กันยายน 2558.
Altinay, M. & Hussain, K. (2005). Sustainable tourism development: a case study of North Cyprus. International Journal of Contemporary Hospitality Management, 17(3),
272 - 280.
Bovee, C. L., Houston, M. J. & Thill, J. V. (1995). Marketing (2nd ed.). New York:
McGraw-Hill.
Boyd, S. W. & Timothy, D. J. (2001). Developing partnerships: Tool for interpretation and management of World Heritage Sites. Tourism Recreation Research, 26(1), 47 - 53.
Butler, R. (1999). Sustainable tourism: a state-of-the-art review. Tourism Geographies, 1, 7 - 25.
Choi, H. & Sirakaya, E. (2005). Measuring residents’ attitude toward sustainable tourism:
Development of sustainable tourism attitude scale. Journal of Travel Research, 43,
380 - 394.
Cottrell, S. (2003). Skills for Success. Basingstoke: Palgrave Macmillan.
Good, C. V. (1959). Dictionary of Education. 2nd ed. New York: McGraw - Hill Book Company.
Hair, J. F., Bush, R. P. & Ortinau, D. J. (2003). Marketing Research: Within a changing Information Environment, Vol. 22,: McGraw-Hill.
Hawkins, D. I., Best, R. J. & Coney, K. A. (1998). Consumer Behavior: Building Marketing
Strategy. (7th ed.). Boston: McGraw-Hill.
Hunter, C. (1997). Sustainable tourism as an adaptive paradigm. Annals of Tourism Research, 24(4), 850 - 867.
Jamieson, W. (2003). Poverty alleviation through sustainable tourism development. New York: United Nations Economic and Social Commission for Asia and the Pacific.
Kendler, H. H. (1963). Basic Psychology. New York: Appleton Century Grofts Company.
Li, M., Wu, B. & Cai, L. (2008). Tourism development of World Heritage Sites in China:
A geographic perspective. Tourism Management, 29, 308 - 319.
Lisa, M. A., Hsing, I. W. & Kimberly, L. (2012). An Empirical Assessment of Residents’ Attitudes for Sustainable Tourism Development: A Case Study of O’ahu, Hawai’I,
Journal of Sustainability and Green Business, 1 - 27.
Loudon, D. & Bitta, A.J. (1993). Consumer behavior. (4th ed.). New York: McGraw-Hill.
Mason, P. & Kuo, I. (2006). Visitor management at Stonehenge, UK. In A. Leask & A. Fyall (Eds.), Managing World Heritage Sites (pp. 181 - 194). Burlington, MA: Butterworth Heinemann.
Murphy, P. & Price, G. (2005). Tourism and sustainable development. In W. Theobald (Ed.), Global tourism (3rd ed., pp. 167 - 193). Burlington, MA: Butterworth-Heinemann.
Nicholas, L. & Thapa, B. (2010). Visitor perspectives on sustainable tourism development in the Pitons Management Area World Heritage Site, St. Lucia, University of Florida, USA: 12, 839 - 857.
Rosenberg, M. J. & Hovland, C. I. (1960). Attitude Organization and Change. New Haven:
Yale University.
Slee, W., Farr, H. & Snowdon, P. (1997). Sustainable tourism and the local economy. In M. J. Stabler (Ed.), Tourism & sustainability: Principles to practice (pp. 69 - 87). Wallingford, UK: CABI.
Southgate, C. & Sharpley, R. (2002). Tourism, development and the environment. In R. Sharpley & D. J. Telfer (Eds.), Tourism and development: Concepts and issues
(pp. 231 - 262). Clevon, UK: Channel View Publications.
Swarbrooke, J. (1999). Sustainable tourism management. Wallingford, UK: CABI.
Tarrant, M. A. & G. T. Green. (1999). "Outdoor recreation and the predictive validity of environmental attitudes." Leisure Sciences, 21(1): 17 - 30.
Tarrant, M. A. & H. K Cordell. (1997). The effect of respondent characteristics on general environmental attitude-behavior correspondence. Environment and Behavior, 29:
618 - 637.
Thapa, B. & Graefe, A. (2003). Forest recreationists and environmentalism. Journal of Park and Recreation Administration, 21(1), 77 - 105.
Timothy, D. J. & Boyd, S. W. (2006). Heritage tourism in the 21st century: Valued traditions and new perspectives. Journal of Heritage Tourism, 1(1), 1 - 16.
UNEP/WTO. (2005). Making tourism more sustainable: A guide for policy makers. Paris: UNEP; Madrid: WTO.
Wahab, S. (1997). Sustainable tourism in the developing world: The challenge of sustainability. In S. Wahab & J. J. Pigram (Eds.), Tourism, development and growth (pp. 129 - 146). New York: Routledge.
Wight, P. (1993). Sustainable ecotourism: Balancing economic, environmental and social goals within an ethical framework. Journal of Tourism Studies, 4(2), 54 - 66.
World Tourism Organization (WTO). (1993). Sustainable tourism development: A guide for local planners. Madrid: World Tourism Organization.
Yamane, Taro. (1967). Statistics, An Introductory Analysis. 2nd Ed., New York:
Harper and Row. https://www.dasta.or.th สืบค้นเมื่อวันที่ 2 กันยายน 2558