Personal Financial Management Behavior of Dusit Thani College Students, Pattaya City
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Abstract
The research aims to study the model of personal financial management of the College students of Dusit Thani College Students, Pattaya City. It analyzed the personal factors and the factors related with personal financial management of the students affecting the behavior of personal financial management. The research instrument was the questionnaires, which surveyed 364 students. Analysis of the statistics: mean, percentage, standard deviation and Chi-Square.
The results of analysis were as: Personal factors found that the average income has a relationship with the behavior of personal financial management, at a highest level to the 4 aspects as the personal financial management aspects, the objectives of personal financial management, the guidelines of personal financial management, the persons affecting the personal financial management at a significance level of 0.05.
The factors affecting the personal financial management of the students in the 4 aspects showed that the overall average was at 3.40, which affected at a high level. When considering in each aspect, it found that channel of business transaction affected the personal financial management at a highest level. The average was equal to 3.75, which affected at a high level. When considering in each item, it found that the media such as television, internet, application and mobile phones affected the personal financial management of the students at a highest level. The average was 4.01.
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