Strategy for Successful Food and Beverage Food Truck Management

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นลินี พานสายตา Nalinee Phansaita
ประวีณา คาไซ Praweena Kasai
จตุพล จรูญโรจน์ ณ อยุธยา


This article aimed to synthesize a number of researches in both Thai and international context related to the management of food truck, and summarize the knowledge of how to manage food truck successfully. The result of research syntheses found two main factors driving the success of food truck: the management factor and the service marketing mix factor. Those empirical researches found that the most influential management factor was strategy of being difference and uniqueness of each food truck. The two most influential service marketing mix factors were promotion via using social media to communicate with customers and product which is outstanding and using of high quality ingredients.

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Nalinee Phansaita น. พ., Praweena Kasai ป. ค., & จรูญโรจน์ ณ อยุธยา จ. (2018). Strategy for Successful Food and Beverage Food Truck Management. Dusit Thani College Journal, 12(2), 446–462. Retrieved from
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