Relationship Among Information Quality, Perceived Interactivity, Safety and Privacy and Decision Making Towards Reserving Hotel Online
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Published:
Jun 7, 2018
Keywords:
Hotel Reservation Online Reservation Tourists
Main Article Content
Abstract
This research aims to examine the relationship between information quality, perceived interactivity, safety and privacy and decision making towards reserving hotel online. Questionnaire was selected as the instrument to collect data from 200 sample and Pearson’s correlation was selected as analysis method. The result found the overall of factors had a positive relationship with decision making towards reserving hotel online, and when considers each of variable found that only the interactive tools indicated a positive relationship significantly.
Article Details
How to Cite
Pimphattra Vijitbunyanon พ. . ว., Atthawet Prougestaporn อ. . พ., & วรรธนะภัฏ ฤ. (2018). Relationship Among Information Quality, Perceived Interactivity, Safety and Privacy and Decision Making Towards Reserving Hotel Online. Dusit Thani College Journal, 12(Special), 71–81. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/129486
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Academic Article
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References
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Phelps, J., Nowak, G., & Ferrell, E. (2000). Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing, 19(1), 27-41.
Tan, C. (2015). the Impact of Website Quality on customer reservation.
Tsao, W.-C., Hsieh, M.-T., Shih, L.-W., & Lin, T. M. Y. (2015). Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity. International Journal of Hospitality Management, 46, 99 - 111. https://doi.org/10.1016/j.ijhm.2015.01.008
Wong, J., & Law, R. (2005). Analysing the intention to purchase on hotel websites: a study of travellers to Hong Kong. International Journal of Hospitality Management, 24(3), 311 - 329. https://doi.org/10.1016/j.ijhm.2004.08.002
Chang, K. C., Kuo, N. T., Hsu, C. L., & Cheng, Y. S. (2014). The impact of website quality and perceived trust on customer purchase intention in the hotel sector: website brand and perceived value as moderators. International Journal of Innovation, Management and Technology, 5(4), 255.
Cohen, J., MacWhinney, B., Flatt, M., & Provost, J. (1993). PsyScope: An interactive graphic system for designing and controlling experiments in the psychology laboratory using Macintosh computers. Behavior Research Methods, Instruments, & Computers, 25(2), 257 - 271.
Dabas, S., &Manaktola, K. (2007). Managing reservations through online distribution channels. International Journal of Contemporary Hospitality Management, 19(5), 388–396. https://doi.org/10.1108/09596110710757552
Emir, A., Halim, H., Hedre, A., Abdullah, D., Azmi, A., and Mohd Kamal, S.B. (2016). Factors Influencing Online Hotel Booking Intention: A Conceptual Framework from Stimulus-Organism-Response Perspective. International Academic research Journal of Business and Technology, 2(2), page 129-134. https://www.iarjournal.com/wp-content/uploads/IARJBT2016_2_129-134.pdf
Gilbert, D. C., Powell-Perry, J., & Widijoso, S. (1999). Approaches by hotels to the use of the Internet as a relationship marketing tool. Journal of Marketing Practice: Applied Marketing Science, 5(1), 21 - 38.
Law, R., & Chung, T. (2003a). Website Performance : Hong Kong Hotels. Hospitality Review, 21(1), 32–46.
Law, R., & Chung, T. (2003b). Website performance: Hong Kong hotels website performance : Hong Kong hotels. Hospitality Review, 21(1).
Pavlou, P. A., & Stewart, D. W. (2000). Measuring the effects and effectiveness of interactive advertising: A research agenda. Journal of Interactive Advertising, 1(1), 61 - 77.
Pasquet, M., Reynaud, J., & Rosenberger, C. (2008, May). Secure payment with NFC mobile phone in the SmartTouch project. In Collaborative Technologies and Systems, 2008. CTS 2008. International Symposium on (pp. 121 - 126). IEEE
Peláez, R. M., & Novella, F. J. R. (2006). Application of electronic currency on the online payment system like PayPal. In Project E-Society: Building Bricks (pp. 44-56). Springer, Boston, MA.
Peltier, J. W., Schibrowsky, J. A., & Schultz, D. E. (2003). Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing. International Journal of Advertising, 22(1), 93 - 115.
Phelps, J., Nowak, G., & Ferrell, E. (2000). Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing, 19(1), 27-41.
Tan, C. (2015). the Impact of Website Quality on customer reservation.
Tsao, W.-C., Hsieh, M.-T., Shih, L.-W., & Lin, T. M. Y. (2015). Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity. International Journal of Hospitality Management, 46, 99 - 111. https://doi.org/10.1016/j.ijhm.2015.01.008
Wong, J., & Law, R. (2005). Analysing the intention to purchase on hotel websites: a study of travellers to Hong Kong. International Journal of Hospitality Management, 24(3), 311 - 329. https://doi.org/10.1016/j.ijhm.2004.08.002