Institutional Arrangements for Participatory Approach and Value Creation for Sustainability of Community based Tourism Management
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Abstract
The objective of this study is to find study an appropriate way to establish the collaboration among stakeholders to create community involvement in the development of value-added products and services to community based tourism for sustainability. The areas of study of this research were 3 tourist destinations in Thailand including: 1) Chiang Mai, the internationally known tourist destination, 2) Muang Samutsongkram, the popular tourist destination for locals and 3) Ban Rai Gong King, the small local community in Chiangmai. The key criteria that the researcher used to select the research settings are the level of tourism development and the level of capitalism. In addition, the research has adopted an Appreciative Participatory Planning and Actions approach to be a direction for this studying.
The study found that establishing collaboration is more complex and challenging in the area where the level of tourism development and the level of capitalism are high since key stakeholders are working independently. Moreover, they have their own goals and interests. In order to create the collaboration among this group, it is important to have a convener to convene different stakeholders to work together to create shared value. For the small local community where the level of tourism development and the level of capitalism are still low, to establish the collaboration among local people, community leader plays an important role in leading and creating trust and working relationship as a family.
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