A Comparative Study in Gastronomy Tourism Potentiality between Mizusawa Udon, Mizusawa District, Gunma Prefecture, Japan and Khao Soi, Muang Chiangmai District, Chiangmai Province, Thailand

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กิ่งกนก เสาวภาวงศ์ Kingkanok Saowapawong
จิราดร ถิ่นอ่วน Jiradon Tinuan
ณัฐนรี สมิตร


Food tourism is tourism trends that was interested and highly popular nowadays. Foods is a part of the tourism experience that affiliate with local environment and local folk culture.

Udon is a noodle dish which made from wheat flour. In Mizusawa, a small town in Gunma prefecture in the middle of Japan, This small town was inherited an authentic cooking process of Udon for more than 400 years and still inherit the uniqueness of manufacturing process and cooking process until present. 

Khao Soi is a noodle dish that combine with Haw Chinese and Lanna people with improving through time. Khao Soi is a popular local food in the northern part of Thailand especially in Chiangmai province, the international famous scenery town in the northern part of Thailand.

Both areas have high gastronomy tourism potentiality but in different context. Mizusawa’s strength is about maintaining the identity of food and Chiangmai’s strength is the international famous destination.  Although, both areas have a highly different context but if Chiangmai considering about Mizsusawa’s strength and applied in suitable context of area, social and local culture of Chiangmai it would affect a development of Khao Soi gastronomy tourism in Muang Chiangmai district, Chiangmai province as well.

From a comparative study of the potentiality development for gastronomy tourism for Khao Soi, Muang Chiangmai District, Chiangmai Province. The guideline was analyzed as followed; (1) The identity of Khao Soi should be reserved. (2) Networking the entrepreneurs of Khao Soi to set up a direction and gastronomy tourism planning development. (3) Government should provide food sanitation training and knowledge for entrepreneurs. (4) Promoting the uniqueness of each Khao Soi restaurant. (5) Encouraging entrepreneurs to use local ingredients. And (6) Create gastronomy tourism route of Khao Soi with a local culture connection in Muang Chiangmai District, Chiangmai Province.

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Kingkanok Saowapawong ก. เ., Jiradon Tinuan จ. ถ., & สมิตร ณ. (2018). A Comparative Study in Gastronomy Tourism Potentiality between Mizusawa Udon, Mizusawa District, Gunma Prefecture, Japan and Khao Soi, Muang Chiangmai District, Chiangmai Province, Thailand. Dusit Thani College Journal, 12(Special), 340–355. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/129786
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