CORPORATE SOCIAL RESPONSIBILITY: CAUSE AND EFFECT
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Published:
Jul 31, 2018
Keywords:
Corporate Social Responsibility Causal Factors Corporate Reputation
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Abstract
At present, organizations are unable to operate just for financial results, but must also be responsible for various stakeholders. Organizations’ operations impact both directly and indirectly on society and the environment, therefore corporate social responsibility (CSR) is one of the key tools for business management in the present. This article aims to present the idea of the causal factors of CSR including; transformational leadership, marketing orientation and stakeholder engagement, moreover to present the effect of CSR on corporate reputation. This paper studies by reviews literature from various sources such as textbooks, academic papers and research papers, in order to apply this concept in organizations and provide for empirical study in the future.
Article Details
How to Cite
Sanit Noonin ส. ห., Viroj Jadesadalug ว. เ., & แสนสุข จ. (2018). CORPORATE SOCIAL RESPONSIBILITY: CAUSE AND EFFECT. Dusit Thani College Journal, 10(2), 304–321. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/137228
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Academic Article
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References
เครือข่ายความร่วมมือระหว่างภาคธุรกิจและภาคประชาสังคมเพื่อการพัฒนาที่ยั่งยืน. (2552). รายงานวิจัยเรื่องการพัฒนา CSR ในประเทศไทย และบทบาทอาสาสมัคร (ฉบับแปล). กรุงเทพฯ: เครือข่ายความร่วมมือระหว่างภาคธุรกิจและภาคประชาสังคมเพื่อการพัฒนาที่ยั่งยืน.
ปาณัท เงาฉาย และรุ่งนภา พิตรปรีชา. (2555). “ปัจจัยที่มีอิทธิพลต่อความมีชื่อเสียงของเอสซีจีตามความคาดหวังของผู้มีส่วนได้ส่วนเสีย.” วารสารการประชาสัมพันธ์และการโฆษณา. 5(1), 21-43.
สถาบันธุรกิจเพื่อสังคม. (2556). ความรับผิดชอบต่อสังคมเพื่อการพัฒนาที่ยั่งยืน. กรุงเทพฯ: สถาบันธุรกิจเพื่อสังคม ตลาดหลักทรัพย์แห่งประเทศไทย.
Adeyemo, S. A., Oyebamiji, F. F. & Alimi, K. O. (2013). An Evaluation of factors Influencing Corporate Social Responsibility in Nigerian Manufacturing Companies. International Journal of Academic Research in Economics and Management Sciences. 2(6), 54-63.
Amaeshi, M. K. & Crane, (2006). A. Stakeholder engagement: a mechanism for sustainable aviation. Corporate Social Responsibility and Environmental Management. 13(5), 245-260.
Andriof, J. & Waddock, S. (2015). “Unfolding stakeholder engagement.” (Online). Available from : http://www.greenleaf publishing.com/content/pdfs/ustanwad.pdf. Accessed December 11.
Arshad, R., Othman, S. & Othaman, R. (2012). Islamic Corporate Social Responsibility, Corporate Reputation and Performance. International of Social, Behavioral, Educational, Economic, Business and Industrial Engineering. 6(4), 643-647.
Barnett, M. L., Jermier, J. M. & Laffery, B. A. (2006). Corporate Reputation: The Definitional Landscape. Corporate Reputation Review. 9(1), 26-38.
Barney, J. B. (1991). “Firm resource and sustained competitive advantage.” Journal of Management. 17(1), 99-120.
Bass, B. M. & Avolio, B. J. (1990). The implications of transactional and transformational leadership for individual, team and organizational development. Research in Organizational Change and Development. 4, 231-272.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review. 4(4), 497-505.
__________. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizon. 34(4), 39-48.
Choi, J. & Wang, H. (2009). “Stakeholders relations and the persistence of corporate financial performance.” Strategic Management Journal. 301(8), 895-907.
Collison, D. j., Cobb, G., Power, D. M. & Stevenson, L. A. (2008). The financial performance of the FTSE4Good indices. Corporate Social Responsibility and Environmental Management. 15(1), 14-28.
Coombs, J. E. & Gilley, K. M. (2205). Stakeholders Management as a predictor of CEO compensation: Main effects and interactions with financial performance. Strategic Management Journal. 26(9), 827-840.
Doh, P. J., Howton, S. D., Howton, S. W. & Siegel, D. S. (2010). Dose the market respond to endorsement of social responsibility? The role of institutions, information, and legitimacy. Journal of Management. 36(6), 1461-1485.
Dowling, R. G. (2001). Creating corporate reputation: Identity, image and performance. Oxford, UK: Oxford University Press.
Du, S., Swaen, V. & Sen, S. (2013). “The Roles of Leadership Styles in Corporate Social Responsibility.” Journal of Business Ethics. 114(1), 155-196.
El-Garaihy, H. W., Mobarak, M. A-K & Albahussain, A. S. (2014). Measuring the Impact of Corporate Social Responsibility Practices on Competitive Advantage: A Mediation Role of Reputation and Customer Satisfaction. International of Business and Management. 9(5), 109-124.
Elving, W. J. L. (2013). “Scepticism and corporate social responsibility communication: The influence of fit and reputation.” Journal of Marketing Communication. 19(4), 277-292.
European Commission. “What is CSR?.” (Online). Available from :
http://ec.europa.eu/social/main.jsp?catId=331. Accessed 12 August, 2015.
Fombrun, C. J. (1996). Reputation: Realizing Value form the Corporate Image. Boston, USA: Harvard Business School Press.
Freeman, R. E. (1962). Strategic Management: A Stakeholder Approach. MA: Pitman, 1984.
Friedman, M. Capitalism and Freedom. Chicago: University of Chicago Press.
Galbreath, J. & Shum, P. (2012). “Do customer satisfaction and reputation mediate the CSR-FP link? Evidence from Australia.” Australian Journal of Management. 37(2), 211-229.
Gao, S. S. & Zhang, J. J. (2006). “Stakeholder engagement, social auditing and corporate sustainability.” Business Process Management Journal. 12(6), 722-740.
Garberg, N. A. & Fombrun, C. J. (2006). Corporate Citizenship: Creating Intangible Assets Across Institutional Environment. Academy of Management Review. 31, 329-346.
Gholami, S. (2011). “Value Creation Model through Corporate Social Responsibility (CSR).” International Journal of Business and Management. 6(9), 148-154.
Groves, K. & LaRocca, M. (2011). “An empirical study of leader ethical values, transformational and transactional leadership, and follower attitudes toward corporate social responsibility.” Journal of Business Ethics. 103(4), 511-528.
Han, X., Hansen, E., Panwar, R., Hamner, R. & Orozco, N. (2013). “Connecting market orientation, learning orientation and corporate social responsibility.” Scandinavian Journal of Forest Research. 28(8), 784-796.
Hawkins, D. E. (2006). Corporate Social Responsibility – Balancing Tomorrow’s Sustainability and Today’s Profitability. UK: Palgrave Macmillan.
Hsu, K-T. (2012). “The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Thaiwan.” Journal of Business Ethics. 109, 189-201.
Ismail, M., Ibnu, M., Mohd, K., Mohd., R. Roziah, A. & Rasdi M. (2014). Orientation, attitude, and competency as predictors of manager’s role of CSR-implementing companies in Malaysia. European Journal of Training and Development. 38(5), 415-435.
Iszatt-White, M. & Sauanders, C. (2014). Leadership. Oxford: Oxford Press.
Jamali, D. A (2008). “Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice.” Journal of Business Ethics. 82(1), 213-231.
Kohli. A. K. & Jaworski, B. J. (1990). “Marketing orientation: the construct, research propositions, and managerial implications.” Journal of Marketing. 54(2), 1-18.
Lawrence, A. T. & Webber, J. (2008). Business and Society: Stakeholders, Ethics, Public Policy. 12th ed. New York: McGraw-Hill Irwin.
L’ Etang, J. (1995). “Ethical corporate social responsibility: a framework for managers.” Journal of Business Ethics. 14(2), 125-132.
Lindgreen, A & Swaen, V. (2010). Corporate Social Responsibility. International Journal of Management Reviews. 12(1), 1-7.
Lou, X. & Bhattacharya, C. B. (2006). “Corporate Social Responsibility, customer satisfaction, and market value.” Journal of Marketing. 70 (2006) : 1-18.
Maignan, I., Ferrell, O. C. & Hult, M. T. G. (1999). “Corporate Citizenship: Cultural Antecedents and Business Benefits.” Journal of the Academy of Marketing Science. 27(44), 55-469.
McWilliams, A. & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review. 26(1), 117-127.
Miles, M. P. & Covin, J. C. A (2000). “Source of Reputational, Competitive and Financial Advantage.” Journal of Business Ethics. 23(3), 299-311.
Mostovicz, I., Kakabadse, N. & Kakabadse, (2009). A. CSR: the role of leadership in driving ethical outcomes. Corporate Governance. 9(4), 448-460.
Narver, J. C. & Slater, S. F. (1990). “The effect of a market orientation on business profitability.” Journal of Marketing. 54, 20-35.
Odriozola, D. M., Martín, A. & Luna, L. (2015). “The relationship between labour social responsibility practices and reputation.” International Journal of Manpower. 36(2), 236-251.
Pérez, A. (2015). “Corporate reputation and CSR reporting to stakeholders Gaps in the literature and future lines of research.” Communications: An International Journal. 20(1), 11-29.
Pirithiviraj, J. C. D. & Kajendra. K.(2010). “Relationship between Market Orientation and Corporate Social Responsibility with special reference to Sri Lankan Financial Sector.” Journal of Emerging Trends in Economics and Management Sciences. 1(2), 107-113.
Qu, R. (2007). “Effects of Government Regulations, Market Orientation and Ownership Structure on Corporate Social Responsibility in China: An Empirical Study.” International Journal of Management. 24(3), 582-591.
Rhodes, J., Bergstrom, B., Lok, P. & Cheng, V. (2014). “A framework for stakeholder engagement and sustainable development in MNCs.” Journal of Global Responsibility. 5(1), 82-103.
Robertson, J. L. & Barling, J. (2013). “Greening organizations through leaders’ influence on employees’ pro-environmental behaviors.” Journal of Organizational Behavior. 34(2), 176-194.
Tuan, T. L. (2012). “Corporate social responsibility, leadership, and brand equity in healthcare service.” Social Responsibility Journal. 8(3), 347-362.
Waldman, D. A., Siegel, S. D. & Javidan, M. (2006). “Components of CEO Transformational Leadership and Corporate Social Responsibility.” Journal of Management Studies. 43(8), 1703-1725.
ปาณัท เงาฉาย และรุ่งนภา พิตรปรีชา. (2555). “ปัจจัยที่มีอิทธิพลต่อความมีชื่อเสียงของเอสซีจีตามความคาดหวังของผู้มีส่วนได้ส่วนเสีย.” วารสารการประชาสัมพันธ์และการโฆษณา. 5(1), 21-43.
สถาบันธุรกิจเพื่อสังคม. (2556). ความรับผิดชอบต่อสังคมเพื่อการพัฒนาที่ยั่งยืน. กรุงเทพฯ: สถาบันธุรกิจเพื่อสังคม ตลาดหลักทรัพย์แห่งประเทศไทย.
Adeyemo, S. A., Oyebamiji, F. F. & Alimi, K. O. (2013). An Evaluation of factors Influencing Corporate Social Responsibility in Nigerian Manufacturing Companies. International Journal of Academic Research in Economics and Management Sciences. 2(6), 54-63.
Amaeshi, M. K. & Crane, (2006). A. Stakeholder engagement: a mechanism for sustainable aviation. Corporate Social Responsibility and Environmental Management. 13(5), 245-260.
Andriof, J. & Waddock, S. (2015). “Unfolding stakeholder engagement.” (Online). Available from : http://www.greenleaf publishing.com/content/pdfs/ustanwad.pdf. Accessed December 11.
Arshad, R., Othman, S. & Othaman, R. (2012). Islamic Corporate Social Responsibility, Corporate Reputation and Performance. International of Social, Behavioral, Educational, Economic, Business and Industrial Engineering. 6(4), 643-647.
Barnett, M. L., Jermier, J. M. & Laffery, B. A. (2006). Corporate Reputation: The Definitional Landscape. Corporate Reputation Review. 9(1), 26-38.
Barney, J. B. (1991). “Firm resource and sustained competitive advantage.” Journal of Management. 17(1), 99-120.
Bass, B. M. & Avolio, B. J. (1990). The implications of transactional and transformational leadership for individual, team and organizational development. Research in Organizational Change and Development. 4, 231-272.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review. 4(4), 497-505.
__________. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizon. 34(4), 39-48.
Choi, J. & Wang, H. (2009). “Stakeholders relations and the persistence of corporate financial performance.” Strategic Management Journal. 301(8), 895-907.
Collison, D. j., Cobb, G., Power, D. M. & Stevenson, L. A. (2008). The financial performance of the FTSE4Good indices. Corporate Social Responsibility and Environmental Management. 15(1), 14-28.
Coombs, J. E. & Gilley, K. M. (2205). Stakeholders Management as a predictor of CEO compensation: Main effects and interactions with financial performance. Strategic Management Journal. 26(9), 827-840.
Doh, P. J., Howton, S. D., Howton, S. W. & Siegel, D. S. (2010). Dose the market respond to endorsement of social responsibility? The role of institutions, information, and legitimacy. Journal of Management. 36(6), 1461-1485.
Dowling, R. G. (2001). Creating corporate reputation: Identity, image and performance. Oxford, UK: Oxford University Press.
Du, S., Swaen, V. & Sen, S. (2013). “The Roles of Leadership Styles in Corporate Social Responsibility.” Journal of Business Ethics. 114(1), 155-196.
El-Garaihy, H. W., Mobarak, M. A-K & Albahussain, A. S. (2014). Measuring the Impact of Corporate Social Responsibility Practices on Competitive Advantage: A Mediation Role of Reputation and Customer Satisfaction. International of Business and Management. 9(5), 109-124.
Elving, W. J. L. (2013). “Scepticism and corporate social responsibility communication: The influence of fit and reputation.” Journal of Marketing Communication. 19(4), 277-292.
European Commission. “What is CSR?.” (Online). Available from :
http://ec.europa.eu/social/main.jsp?catId=331. Accessed 12 August, 2015.
Fombrun, C. J. (1996). Reputation: Realizing Value form the Corporate Image. Boston, USA: Harvard Business School Press.
Freeman, R. E. (1962). Strategic Management: A Stakeholder Approach. MA: Pitman, 1984.
Friedman, M. Capitalism and Freedom. Chicago: University of Chicago Press.
Galbreath, J. & Shum, P. (2012). “Do customer satisfaction and reputation mediate the CSR-FP link? Evidence from Australia.” Australian Journal of Management. 37(2), 211-229.
Gao, S. S. & Zhang, J. J. (2006). “Stakeholder engagement, social auditing and corporate sustainability.” Business Process Management Journal. 12(6), 722-740.
Garberg, N. A. & Fombrun, C. J. (2006). Corporate Citizenship: Creating Intangible Assets Across Institutional Environment. Academy of Management Review. 31, 329-346.
Gholami, S. (2011). “Value Creation Model through Corporate Social Responsibility (CSR).” International Journal of Business and Management. 6(9), 148-154.
Groves, K. & LaRocca, M. (2011). “An empirical study of leader ethical values, transformational and transactional leadership, and follower attitudes toward corporate social responsibility.” Journal of Business Ethics. 103(4), 511-528.
Han, X., Hansen, E., Panwar, R., Hamner, R. & Orozco, N. (2013). “Connecting market orientation, learning orientation and corporate social responsibility.” Scandinavian Journal of Forest Research. 28(8), 784-796.
Hawkins, D. E. (2006). Corporate Social Responsibility – Balancing Tomorrow’s Sustainability and Today’s Profitability. UK: Palgrave Macmillan.
Hsu, K-T. (2012). “The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Thaiwan.” Journal of Business Ethics. 109, 189-201.
Ismail, M., Ibnu, M., Mohd, K., Mohd., R. Roziah, A. & Rasdi M. (2014). Orientation, attitude, and competency as predictors of manager’s role of CSR-implementing companies in Malaysia. European Journal of Training and Development. 38(5), 415-435.
Iszatt-White, M. & Sauanders, C. (2014). Leadership. Oxford: Oxford Press.
Jamali, D. A (2008). “Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice.” Journal of Business Ethics. 82(1), 213-231.
Kohli. A. K. & Jaworski, B. J. (1990). “Marketing orientation: the construct, research propositions, and managerial implications.” Journal of Marketing. 54(2), 1-18.
Lawrence, A. T. & Webber, J. (2008). Business and Society: Stakeholders, Ethics, Public Policy. 12th ed. New York: McGraw-Hill Irwin.
L’ Etang, J. (1995). “Ethical corporate social responsibility: a framework for managers.” Journal of Business Ethics. 14(2), 125-132.
Lindgreen, A & Swaen, V. (2010). Corporate Social Responsibility. International Journal of Management Reviews. 12(1), 1-7.
Lou, X. & Bhattacharya, C. B. (2006). “Corporate Social Responsibility, customer satisfaction, and market value.” Journal of Marketing. 70 (2006) : 1-18.
Maignan, I., Ferrell, O. C. & Hult, M. T. G. (1999). “Corporate Citizenship: Cultural Antecedents and Business Benefits.” Journal of the Academy of Marketing Science. 27(44), 55-469.
McWilliams, A. & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review. 26(1), 117-127.
Miles, M. P. & Covin, J. C. A (2000). “Source of Reputational, Competitive and Financial Advantage.” Journal of Business Ethics. 23(3), 299-311.
Mostovicz, I., Kakabadse, N. & Kakabadse, (2009). A. CSR: the role of leadership in driving ethical outcomes. Corporate Governance. 9(4), 448-460.
Narver, J. C. & Slater, S. F. (1990). “The effect of a market orientation on business profitability.” Journal of Marketing. 54, 20-35.
Odriozola, D. M., Martín, A. & Luna, L. (2015). “The relationship between labour social responsibility practices and reputation.” International Journal of Manpower. 36(2), 236-251.
Pérez, A. (2015). “Corporate reputation and CSR reporting to stakeholders Gaps in the literature and future lines of research.” Communications: An International Journal. 20(1), 11-29.
Pirithiviraj, J. C. D. & Kajendra. K.(2010). “Relationship between Market Orientation and Corporate Social Responsibility with special reference to Sri Lankan Financial Sector.” Journal of Emerging Trends in Economics and Management Sciences. 1(2), 107-113.
Qu, R. (2007). “Effects of Government Regulations, Market Orientation and Ownership Structure on Corporate Social Responsibility in China: An Empirical Study.” International Journal of Management. 24(3), 582-591.
Rhodes, J., Bergstrom, B., Lok, P. & Cheng, V. (2014). “A framework for stakeholder engagement and sustainable development in MNCs.” Journal of Global Responsibility. 5(1), 82-103.
Robertson, J. L. & Barling, J. (2013). “Greening organizations through leaders’ influence on employees’ pro-environmental behaviors.” Journal of Organizational Behavior. 34(2), 176-194.
Tuan, T. L. (2012). “Corporate social responsibility, leadership, and brand equity in healthcare service.” Social Responsibility Journal. 8(3), 347-362.
Waldman, D. A., Siegel, S. D. & Javidan, M. (2006). “Components of CEO Transformational Leadership and Corporate Social Responsibility.” Journal of Management Studies. 43(8), 1703-1725.