Development of A Wellness Tourism Supply Chain Management Assessment Framework for Thai Spa Business Entrepreneurs

Main Article Content

Nattachai Wongsupaluk
Poonpong Suksawang
Kanok Panthong


    The objectives of this research were: 1) to develop of wellness tourism supply chain management assessment framework for Thai spa business entrepreneurs using an in-depth interview procedure involving nine stakeholders and a modified e-Delphi procedure involving eighteen experts to rank the developed dataset with Analytic Hierarchy Process (AHP); 2) to develop an online assessment framework program using PHP; 3) to compare the wellness tourism supply chain management between Thai spa business entrepreneurs received Thailand Tourism Awards with general Thai spa business entrepreneurs. Data were analyzed using the content analysis and the Mann-Whitney U Test. The results were as follows:

  1. The developed of wellness tourism supply chain management assessment framework for Thai spa business entrepreneurs consisted of 4 principles were: 1) Internal integrated process principle; 2) Expand customer base and market management principle; 3) Stakeholder principle; and 4) Financial and economic principle with the 12 criteria; 36 indicators; and 135 verifiers. Assessing wellness tourism supply chain management was categorized into five levels from 1 (immediately needing improvement) to 5 (excellent).

  2. The developed an online assessment framework program was accepted.

  3. The comparison of wellness tourism supply chain management using the developed assessment framework between Thai spa business entrepreneurs receiving the Thailand Tourism Awards and general entrepreneurs was found to be statistically significant at the .01 level.        

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How to Cite
Wongsupaluk, N. . ., Suksawang , P. ., & Panthong, K. . (2020). Development of A Wellness Tourism Supply Chain Management Assessment Framework for Thai Spa Business Entrepreneurs. Dusit Thani College Journal, 14(2), 121–140. Retrieved from
Research Article


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