Development of A Wellness Tourism Supply Chain Management Assessment Framework for Thai Spa Business Entrepreneurs
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Published:
Aug 29, 2020
Keywords:
Assessment Framework, Supply Chain Management, Wellness Tourism, Wellness Tourism Supply Chain Management, Thai Spa Business Entrepreneurs
Main Article Content
Abstract
The objectives of this research were: 1) to develop of wellness tourism supply chain management assessment framework for Thai spa business entrepreneurs using an in-depth interview procedure involving nine stakeholders and a modified e-Delphi procedure involving eighteen experts to rank the developed dataset with Analytic Hierarchy Process (AHP); 2) to develop an online assessment framework program using PHP; 3) to compare the wellness tourism supply chain management between Thai spa business entrepreneurs received Thailand Tourism Awards with general Thai spa business entrepreneurs. Data were analyzed using the content analysis and the Mann-Whitney U Test. The results were as follows:
- The developed of wellness tourism supply chain management assessment framework for Thai spa business entrepreneurs consisted of 4 principles were: 1) Internal integrated process principle; 2) Expand customer base and market management principle; 3) Stakeholder principle; and 4) Financial and economic principle with the 12 criteria; 36 indicators; and 135 verifiers. Assessing wellness tourism supply chain management was categorized into five levels from 1 (immediately needing improvement) to 5 (excellent).
- The developed an online assessment framework program was accepted.
- The comparison of wellness tourism supply chain management using the developed assessment framework between Thai spa business entrepreneurs receiving the Thailand Tourism Awards and general entrepreneurs was found to be statistically significant at the .01 level.
Article Details
How to Cite
Wongsupaluk, N. . ., Suksawang , P. ., & Panthong, K. . (2020). Development of A Wellness Tourism Supply Chain Management Assessment Framework for Thai Spa Business Entrepreneurs. Dusit Thani College Journal, 14(2), 121–140. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/243425
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Research Article
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innovation. New York: Harper & Row.
Vashishth, M. (2014). Role of IT in HRM: Opportunities and Challenges.
Indian Journal of Research, 3(4), 159 - 160.
Voigt, C. (2014). Defining wellness broadly as an alternative health paradigm. In V. Cornelia,
& P. Christof (Eds). Wellness Tourism A destination perspective (pp. 19-23).
New York: Routledge.
Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management:
A new research agenda. Tourism Management, 30(3), 345 - 358.
A business intelligence perspective. Journal of Retailing and Consumer Services,
34(24), 248 - 259.
Boon-itt, S., & Pongpanarat, C. (2011). Measuring Service Supply Chain Management Processes:
The Application of the Q-Sort Technique. International Journal of Innovation, Management and Technology, 2(3), 217 - 221.
CIFOR. (1999). Guidelines for Applying Multi-Criteria Analysis to the Assessment of Criteria and
Indicators. Jakarta: AFTERHOURS.
Creswell, J. W. (2014). Educational Research: Planning, Conducting and Evaluating Quantitative and Qualitative Research. (4thed.). New York: Pearson.
Department of Business Development. (2016). Spa Service Quality Standard.
Retrieved January 14th, 2018 from http://dbd.go.th/ewt_dl_link.php?nid=469402399
Department of Health Service Support. (2013). Spa Enterprise (5thed.). Bangkok:
The Agricultural Cooperative Federation of Thailand Limited.
Department of Health Service Support. (2016). International Spa Service Quality Standard.
Bangkok: Genesis Media Com Co., Ltd.
Department of Tourism. (2015). WELLNESS SERVICES STANDARD FOR TOURISM.
Bangkok: Chulalongkorn University Printing House.
de Waart, D., & Steve, K. (2004). 5 Steps to Service Supply Chain Excellence.
Supply Chain Management Review, 1(8), 28 - 35.
Dimanche, F., & Andrades, L. (2015). Tourism in Russia: A Management Handbook.
Bingley: Emerald.
Edmonds, W. A., & Kennedy, T. D. (2017). An Applied Reference Guide to Research Designs: Quantitative, Qualitative, and Mixed Methods (2nded.). California: SAGE.
Goepel, K. D. (2013). Implementing the analytic hierarchy process as a standard method for multi-criteria decision making in corporate enterprises – a new AHP excel template with multiple inputs. Proceedings of the international symposium on the analytic hierarchy process (pp. 1-10). Kuala Lumpur, Malaysia.
Gorane, S., & Kant, R. (2017). Supply chain practices and organizational performance:
An empirical investigation of Indian manufacturing organizations.
The International Journal of Logistics Management, 28(1), 75 - 101.
Kotler, P., & Keller, K. L. (2012). Marketing Management. (14thed.). New Jersey: Prentice-Hall.
Lammerts van Bueren, E. M., & Blom, E. M. (1997). Hierarchical framework for the formulation of sustainable forest management standards. Rotterdam: Veenman Drukkers
MacMillan, T. T. (1971). The delphi technique. Paper Presented at the annual meeting of the
California Junior Colleges Associations Committee on Research and Development,
May 3-5, 1971. Monterey: California Malhotra,
Mamaqi, X., Miguel, J., & Olave, P. (2010). The e-delphi method to test the importance
competence and skills: case of the lifelong learning Spanish trainers.
Engineering and Technology, 4(1), 1204 - 1212.
Nachar, N. (2008). The Mann-Whitney U: A test for assessing whether two independents
samples come from the same distribution. Tutorials in Quantitative Methods for
Psychology, 4(1), 13 - 20.
Office of the Permanent Secretary (2106). Tourism Economic Review 3. Bangkok:
Excellent Business Management.
Polit, D. F., & Beck, C. T. (2006). The Content Validity Index: Are You Sure You Know What’s Being Reported? Critique and Recommendations. Research in Nursing & Health,
29(5), 489 - 497.
Prabhu, R., Colfer, C. J. P., Venkateswarlu, P., Tan, L. C., Soekmadi, R., & Wollenberg, E. (1996).
Testing Criteria and Indicators for Sustainable Management of Forests:
Final Report of Phase I. Jakatar: CIFOR.
Rastislav, R., & Silvia, L. (2015). Strategic Management of Business Performance Based on
Innovations and Information Support in Specific Conditions of Slovakia.
Journal of Competitivenes, 7(1), 3 - 21.
Ritchie, B., McDougall, C., Haggith, M., & de Oliveira, N. B. (2000). Criteria and Indicators
of Sustainability in Community Managed Forest Landscapes: An Introductory Guide.
Jakarta: SMT Grafika Desa Putera.
Saaty, T. L., & Vargas, L. G., (2012). Models, Methods, Concepts & Applications of the Analytic
Hierarchy Process. (2nded). New York: Springer Science Business Media.
Sainaghi, R., Phillips, P., & Zavarrone, E. (2017). Performance measurement in tourism firms:
A content analytical meta-approach. Tourism Management, 59(36), 36 - 56.
Sifolo, P. P. S. (2015). A tourism theoretical gap: the case of the Northern Cape Province
in South Africa. African Journal of Hospitality, Tourism and Leisure, 4(1), 1 - 12.
Song, H. (2012). Tourism Supply Chain Management. New York: Rouledge.
Srisomruk, I., Laddawan, K., & Peter, R. (2014). The Study of Supply Chain and Data Model of
Tourism Industry in Thailand. SUTHIPARITHAT, 28(85), 352 - 369.
Sumaman, P., & Seree, C. (2016). Development of an expert Panel Consensus Measurement Procedure using Rough Set theory in the e-Delphi technique. Research Methodolog & Cognitive Science, 14(2), 87-101.
Sunadtra, C. (2016). Opportunity and Competitiveness of Spa and Thai Massage Businesses
in Thailand. Kasem Bundit Journal, 17(2), 49 - 63.
Szpilko, D. (2017). Tourism Supply Chain-Overview of Selected Literature.
Procedia Engineering, 182(9), 687 - 693.
TAT. (2017). Thailand Tourism Award. Retrieved December 8th, 2018 from http://tourism
awards.tourismthailand.org/userfiles/kinnaree/files/pdf/APPHealthTourism.pdf
TISI. (2018). THAI SMEs STANDARD: MASSAGE AND SPA SERVICES. Retrieved January
14th, 2018 from https://www.tisi.go.th/assets/website/pdf/tiss/25-2561.pdf
van de Ven, A. H., Angle, L. H., & Poole, M. S. (1989). Research on the management of
innovation. New York: Harper & Row.
Vashishth, M. (2014). Role of IT in HRM: Opportunities and Challenges.
Indian Journal of Research, 3(4), 159 - 160.
Voigt, C. (2014). Defining wellness broadly as an alternative health paradigm. In V. Cornelia,
& P. Christof (Eds). Wellness Tourism A destination perspective (pp. 19-23).
New York: Routledge.
Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management:
A new research agenda. Tourism Management, 30(3), 345 - 358.